Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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3 Nifty Ways to Get Website Content Ideas
As you take a sip of your morning coffee and read another great article on your favorite website or blog, do you…
How Can You Repost Content Effectively?
In the world of social, we as users tend to judge businesses based on how active they are. If they seem like…
The Hidden Goldmine That is Your Thank You Page
When optimizing a website, we do everything we can to increase conversions: we write content around lucrative long tail keywords, we design…
Get to the Top of Google With These Local SEO Tips
Google, what doesn't it do? It's a search engine. A tool for researching keywords. A platform for delivering relevant ads to specific…
This Infographic Has the Secrets to Writing a Good Blog Post
Writing a good blog post is like making a sandwich you want to sell to somebody. You could slap any piece of…
A Look at the Psychology of Color in Marketing
There is a lot of discussion (and confusion) when it comes to the psychology of color in marketing. Many assume that a…
A Lesson in Social Media Engagement
When it comes to driving growth on social media, some companies just seem to have a better knack at grabbing people's attention…
How to Rank for Keywords as a Small Business
When you're just starting out in the world of search engine optimization, the prospect of competing with giant corporations or other well…
The Essential Questions Your Website Needs to Answer
Customers who visit your site may start in a variety of different ways, perhaps on a landing page, or a blog post…
How Logos Affect the Consumer Decision Making Process
Can the consumer decision making process be affected when our brain processes the image of a brand's logo? Take a look at…
Are You Following These Advanced SEO Techniques?
Search engine optimization is a tricky game. We all want to take every shortcut and trick possible to get ahead, but Google…
How to Keep Your Intellectual Property Safe
Got a great idea? Innovation is one of the best ways a new small business or entrepreneur can succeed. Every day, new…