Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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How to Handle Customer Complaints Online
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7 Tips for Hiring an SEO Firm
It is the fear that keeps small business owners up at night. It is the nagging pit in their stomach. Despite all…
Painting a Picture: Visual Content Matters
We all know that visual content is key to selling any product or service. Images are exceedingly powerful vehicles for engaging, reaching…
How influential is Color? What Your Logo Color Says About You
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I Got 99 Problems But The Conversion Ain't One
♪ If you re having conversion rate problems, I feel bad for you a ton. I got ninety-nine problems but the conversion…
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Whether you are looking to sell more products, a small business owner looking to expand your clientele, or freelancer selling your services,…
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