Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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What is Marketing? | Part Three: Search Engine Optimization
What is marketing? It seems like a simple question. While some may believe that marketing is mostly comprised of ads that help…
What is Marketing? | Part Two: Social Media
What is marketing? It seems like a simple question. While some may believe that marketing is mostly comprised of ads that help…
What is Marketing? | Part One: Content Creation
What is marketing? It seems like a simple question. While some may believe that marketing is mostly comprised of ads that help…
Six Reasons Social Media is the Future of Content Marketing
At least five days a week, your morning begins with the same incessant ring: “Wake up, you need to make money!” your…
Three Iconic Ways Brands Have Used Emoji In Digital Marketing Campaigns
A picture is worth a thousand words, right? For businesses embarking on ji ji in their digital marketing efforts, a picture is…
How To Use Emoji in Digital Marketing
In modern society, communication is king. Regardless of the culture you represent or the languages you speak, words have the power to…
Assembling an Elite Team is Key to Building Business Success
People, the world is full of them (7 billion of us, actually). And we are all unique in our own special ways.…
The Internet Marketing Sales Funnel: Traditional Meets Digital
Marketing changes fast. Technology changes even faster. This creates quite the hurdle when you’re looking to modernize your marketing and advertising efforts.…
Why You Need Digital Marketing Help
This article started simply enough. We wanted to take a look at some of the changes made to Google Penguin and offer…
How To Use Marketing Automation To Generate Quality Leads
You may have heard the term marketing automation buzzing around over the past couple of years. It seems to be one of…
How to Improve Your Website Design to Increase Conversions
For any business that has a website, the one single goal that overrides all others in significance is the conversion rate. To…
How to Approach Reputation Management in a Digital World
It can happen in a flash; an angry customer responds to a well-intended post on social media. They quickly share an awful…