Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
The monthly email
One email a month. Worth opening.
The marketing, RevOps, and CX news that matters to mid-market leaders, what we're writing about, and a note from our CEO. Unsubscribe anytime.
What Creating a Bad Website Taught Us About Good Design
Here’s an interesting challenge: ask a group of creative professionals to create something bad, on purpose, to use as a teaching tool. …
Good Digital Marketing is Worth the Investment. Here’s Why.
As a business leader, you understand better than most the importance of hiring good help. Think about how important it is for…
Brand Guide Dos and Don’ts
Brand is everything. At Seafoam, we recently had an opportunity to reconnect with this marketing concept as we took a deep dive…
Superhero Poll: What Brands can Learn from your Favorite Superheroes
There’s a good chance that your team doesn’t don capes and fight crime on the weekends. You probably don’t have super powers…
Three Ways to Maximize Your Nonprofit Marketing Strategy Budget
Several weeks ago, we discussed the do’s and don’ts of nonprofit marketing strategies. This week, we’re diving back into the world of…
The Do’s and Don’ts of Nonprofit Marketing
It’s safe to say that no two marketing strategies are alike. Not only do these strategies change based on a brand’s wants…
What Makes a Successful Brand Successful?
Success.It’s a simple word that can make the difference between a business thriving in its market space or closing up shop for…
The Number One Mistake Brands Make with Their Content Marketing Strategy (and How to Fix It)
It’s difficult to have a conversation about marketing without the word “content” popping up. Brands have been telling their stories for decades…
Build a Brand Ambassador Army with the Power of Social Influence
The success of your brand’s bottom line hinges on the engagement it receives online and beyond. To ensure your business is garnering…
Do I Need SSL? Why Getting a Certificate is a Must For Your Website
The world you live in and the websites you visit on a daily basis are more similar than you may realize: both…
Owner and Founder, Nikki Bisel, Explains How to Build a Website That is Beautiful, Functional and Effective
Earlier this year, our owner and founder, Nikki Bisel, sat down with the West St. Louis County Chamber of Commerce to chat…
What is Marketing? | Part Four: Web Design and Development
What is marketing? It seems like a simple question. While some may believe that marketing is mostly comprised of ads that help…