Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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Tips For Small Businesses On Social Media
Social media is an extremely valuable tool for small businesses. If you're just starting out on social media, you might not know…
Baby Got Backlinks
A couple of weeks ago we wrote about backlinks and our love for online networking. After all, it is fun to network digitally and…
LinkedIn Loopholes and How to Get the Most Out of Your Page
Have you hit some road bumps while trying to amp up your LinkedIn game? Maybe you are wondering if you are missing…
What are Backlinks and Why Do I Need Them?
We have said it before, but it bears repeating, that we at Seafoam Media are search engine optimization nerds and proud of…
Don’t Skip This Crucial Step When Creating Your Website
We know how important the look of a website is. It’s the same as the cover of a book, the plating of…
Understanding Local SEO, Why Your Company Can’t Ignore It
It is a common enough request. Companies come to Seafoam Media, or any other SEO company, wanting to "rank higher" on Google.…
Social Media Branding; Choosing Your Platform, Wisely
Have you ever seen the movie Indiana Jones and the Last Crusade? If not, stop what you are doing and go directly…
Going, Going, Gone: Social Media and FOMO
The fear of missing out (or FOMO) can drive us crazy and make us technology obsessed! But it can also be an…
Start 2016 With a Social Media Strategy for Your Business
It’s a new year, and everyone is talking about resolutions. Health resolutions are the obvious ones, but with this cold weather…leaving the…
4 Ways to Improve WordPress Security
A solid website design, user experience, and content are key elements to a successful website overall. But, even with the perfect look…
How to Successfully Work Remotely
Do you like working in your PJs, being able to grab the kids from school on time, and making dinner while on…
Why Instagram is Awesome for B2B Marketing
Many companies know that Facebook, Twitter, and LinkedIn are well established and great for B2B marketing. You know why it’s important to…