Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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The Kind of Marketing That Gives Back
At Seafoam, we believe the best marketing is grounded in more than strategy, it’s grounded in character. We’ve always said we build…
Helping a Legacy Brand Grow Without Losing Its Roots
When your name is known and trusted, the work doesn’t stop. It evolves. Chaney Windows & Doors has been serving their region…
A Strategic Reset That Helped MMM Reach the Right Clients: Without Compromise
MMM Productions had built something strong over the years: a reputation for quality, efficiency, and genuine integrity in live media production. But…
Rebranding the Trades: How FOKIS Built a Bold Identity from the Ground Up
FOKIS Mechanical isn’t your typical trades company, and they never wanted to be. Founded by two industry veterans who were tired of…
Strategy, Trust, and a Gold-Winning Website: How We Repositioned a High-Stakes Consulting Brand
When Purpose First Advisors engaged Seafoam, they weren’t chasing trends. They were pursuing alignment. As a strategic advisory firm that guides executive…
From SEO to GEO: Your 2025 Playbook for Generative Engine Optimization
Search has entered a new epoch. Large‑language‑model (LLM) answers now compete directly with blue‑link results, and they’re gaining ground daily. What is…
We Believe in Transparency: How AI Is Changing Marketing and Why We’re Using It for You
If your marketing agency isn’t talking to you about AI, they’re keeping you in the dark. Let’s be real: AI-powered marketing is…
The Best Brands Keep It Simple
Some brands try too hard. They overcomplicate their messaging, their design, their entire presence. But the best brands? They know simplicity wins.…
The 2025 St. Louis Marketing Landscape Report
Prepared for: Business Owners, CEOs, Presidents, and Marketing Directors in the St. Louis regionPrepared by: Seafoam Marketing – A St. Louis Marketing…
Good Marketing Gets Noticed. Great Marketing Gets Remembered.
Some marketing grabs attention. Some marketing stays with you. The difference? Great marketing doesn’t just make noise. It makes an impact. The…
Building a Brand in the Age of Authenticity
In an era where consumers can spot inauthentic marketing from a mile away, building a brand faces a critical challenge: how to…
Reshaping Chaney Windows & Doors’ Digital Presence
Website redesigns are interesting projects - kind of like home renovations, but with significantly fewer construction delays and dust-covered furniture. They're opportunities…