Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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Top Marketing Trends for 2025: A Practical Guide to Future-Proofing Your Strategy
The marketing landscape is evolving at a dizzying pace. After decades of helping businesses navigate these changes, we've learned that while nobody…
Modern Web Design Principles: Building Digital Experiences That Drive Growth
In an era where digital presence can make or break a business, understanding modern web design principles has become crucial for sustainable…
Brand-Centric Marketing: Aligning Strategies for Sustainable Growth
In the ever-evolving landscape of digital marketing, we're witnessing a fascinating phenomenon: the convergence of traditionally separate marketing disciplines into a more…
Branding and Marketing: Building a Cohesive Strategy for Business Success
In today's competitive marketplace, effective branding and marketing are the foundation of business success. It's not just about a memorable logo or…
E-commerce Marketing: Core Principles for Long-Term Success
In the fast-paced world of e-commerce, it's easy to get caught up in the latest marketing trends or quick-fix solutions. However, sustainable…
Revitalizing the Branding & Website Design for The Fox’s St. Louis Teen Talent Competition
When the Fox Performing Arts Charitable Foundation (FoxPACF) approached Seafoam with the challenge of rebranding their St. Louis Teen Talent Competition (STLTTC),…
Elevating Brand Presence: Tiny Little Monster’s Website Redesign
At Seafoam, we believe a website should be a powerful extension of a brand's personality and values. Our recent collaboration with Tiny…
SNL Painting’s Transformation: Building a Foundation for Sustainable Marketing Growth
As a marketing agency specializing in crafting comprehensive, customized strategies, we've had the privilege of working with businesses across various industries. When…
80+ Location Alter Trading Partners with Seafoam to Strengthen Social Media Presence and Engage Customers
At Seafoam, we recently had the opportunity to renew our partnership with Alter Trading, a leading scrap metal processing and recycling company…
Seafoam Helps 120-Year-Old Railroad Embrace Digital Transformation
When Alton & Southern Railway needed to bring their century-old brand into the digital age, they turned to Seafoam Media's marketing experts…
Making the Weather: Backward Planning for a Successful Content Marketing Strategy
The term backward planning is borrowed from the educational field, and it describes the best way to define objectives and develop instructional…
What Do You Do When Your Digital Marketing Doesn’t Work Anymore?
It has been about six months since the world first turned upside down. From mandatory shutdowns to supply chain disruptions, businesses had…