Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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Building a Brand in the Age of Authenticity
In an era where consumers can spot inauthentic marketing from a mile away, building a brand faces a critical challenge: how to…
Reshaping Chaney Windows & Doors’ Digital Presence
Website redesigns are interesting projects - kind of like home renovations, but with significantly fewer construction delays and dust-covered furniture. They're opportunities…
Marketing Trends for 2027: What Actually Changes, and What Doesn’t
Originally published December 2024 as a 2025 trends guide. Rewritten October 2026 for 2027. Most trend lists tell you to "embrace AI"…
Modern Web Design Principles: What a Redesign Should Be Measured Against
Originally published November 2024. Updated October 2026. A good website is judged by what it does after launch, not by how it…
Brand-Centric Marketing: Your Brand Is a Revenue Asset, Not a Logo
Originally published September 2024. Updated October 2026. Brand-centric marketing means every channel sells the same company, to the same buyer, for the…
E-commerce Marketing Principles: Repeat Customers Are the Strategy
Originally published July 2024. Updated October 2026. Most e-commerce marketing is built to win the first order. The profit is usually in…
Revitalizing the Branding & Website Design for The Fox’s St. Louis Teen Talent Competition
When the Fox Performing Arts Charitable Foundation (FoxPACF) approached Seafoam with the challenge of rebranding their St. Louis Teen Talent Competition (STLTTC),…
Elevating Brand Presence: Tiny Little Monster’s Website Redesign
At Seafoam, we believe a website should be a powerful extension of a brand's personality and values. Our recent collaboration with Tiny…
SNL Painting’s Transformation: Building a Foundation for Sustainable Marketing Growth
As a marketing agency specializing in crafting comprehensive, customized strategies, we've had the privilege of working with businesses across various industries. When…
80+ Location Alter Trading Partners with Seafoam to Strengthen Social Media Presence and Engage Customers
At Seafoam, we recently had the opportunity to renew our partnership with Alter Trading, a leading scrap metal processing and recycling company…
Seafoam Helps 120-Year-Old Railroad Embrace Digital Transformation
When Alton & Southern Railway needed to bring their century-old brand into the digital age, they turned to Seafoam Media's marketing experts…
Plan Your Marketing Backward From the Revenue Number
Originally published February 2021. Updated October 2026. Most marketing plans start with a calendar: a blog post a week, four social posts,…