Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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3 Useful Tools For Entrepreneurs
When you're an entrepreneur, a small business owner, a co-founder of a start-up, or all of the above, there's one resource we…
Local Search and What It Means For Your Small Business
One of the biggest factors as to whether a new small business succeeds or fails lies in how well it appears in…
Modern Mobile Website Design: What Should You Be Doing?
How's your website looking these days? When it comes to driving traffic, implementing SEO strategies to tailor our site for certain keywords.is…
6 Simple Rules for Your Email Campaign
Writing an effective email blast to your fans or customers is an art that requires patience, testing new things, and analyzing the…
Scalpel, Please! The Anatomy of Content Marketing ROI
It feels like a topic we discuss quite often here, but let's be honest: content marketing is the fuel that keeps the…
An Infographic of Action Words You Should Be Using
Have you noticed that you'll sometimes get much better engagement on social media networks such as Facebook, Twitter, LinkedIn, and Pinterest? There…
What Form Design Gets the Most Clicks?
If there's one thing we've learned from working with clients of wildly different industries, it's that there is no one magic form…
The Website Redesign Checklist
For small businesses, a company website is often the primary tool for driving sales and converting visitors into future customers. To do…
5 WordPress Guides to Check Out for SEO
We recently stumbled across a post from web and graphic design site Noupe, where they shared a ton of articles relating to…
How to Be Smarter About Your Mobile Strategy
"Businesses are honestly looking at their web presence backwards." These are the words of Douglas Karr, the founder of the Marketing Technology…
Testing to Find Better Conversion Rates
There's a saying that goes, "Don't sweat the small stuff." This simple little quote tells us not to get too worked up…
Design Tips to Increase Email Newsletter Subscribers
Building an e-mail list is essential for the success of any business. It's a form of soft lead that requires no pressure…