Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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Internet Marketing 101 for Your Business
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Top Analytics Plugins for Your WordPress Website
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How to Make a Great Mobile App
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Internet Marketing Mistakes Your Business Could Be Making
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4 Tips for Securing Your WordPress Website
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3 Tips to Design a Great Logo
Online marketing can drive people to your website but having a great logo can capture and bring alive your business in a way…
Sandbox: A Way to Get Creative with your WordPress Website
Your business website has been up and running on WordPress for a while and now you finally feel it's time to upgrade. However, you're…
Mobile Websites are a Good Investment for Business
If your business does not have a mobile website, you're missing out on potential readers, customers and sales. A website that's not optimized…
3 Tips For Email Marketing Success
Online Marketing comes in many forms these days. From setting up mobile websites to social media marketing, everyone is scrambling to find the best way to…
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Although it's recommended that all businesses should participate in social media on some form, most companies spread themselves too thin when it…
Do the Rewards of Mobile Advertising Outweigh The Risks?
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