Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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Does Your Website Follow These Design Guidelines?
Think of your website as the welcome mat for your business. It may be the very first thing new customers see when…
Don’t Underestimate The Power Of A Strong Meta Description
You're probably pretty familiar with how useful and beneficial meta tags can be when it comes to your site's rankings and appearance…
Does your web site make a positive first impression?
Your company's web site might be the first thing a consumer finds in their search to satisfy a need or a want.…
10 Ways Google Analytics Can Help Your Company
As of 2012, over 10 million websites use Google Analytics to monitor their site's performance in the online world. If you're reading…
White space in your business… I mean your website
Commentary by Nikki Bisel, Owner, Seafoam Media Have you ever visited a website that is so clean, so minimal, and so succinct that it…
Key #1 to Being a Successful Digital Media/Web Agency: Keeping Up with Technology Trends
I'm often asked how I'm sure that the 'prescription we write' for any given business that works with us is up to…
Do You Need a Native Mobile Application? Technology vs. Marketing
Paul Boag, a popular speaker in the web design industry, recently wrote an article for Smashing Magazine about the practicality of developing…
Search Engine Optimization (SEO) as a Part of the Whole
When you receive a proposal from most web agencies, you'll see an extra line for Search Engine Optimization. You may think that…
I See Inexperience, Irresponsibility, and Poor Delivery All Too Often: A Message From the Owner
I've been building websites, online software, brand identities, and marketing strategies for quite a few years now and there is still one…
What an Online Presence Consists of in 2011
With technology rapidly and drastically changing the way businesses communicate with their customers, what exactly is it that your business needs these…
Content Doesn’t Win. Optimized Content Wins.
"Content doesn't win. Optimized content wins." - Li Evans The old adage, "Content is king," is still used regularly in the digital…
6 Reasons Your Business Needs to Use Social Media
We've all heard about social media. We've heard success stories and tales of epic failures. So how do you know if you…