Brief
Short reads. What just happened in marketing, technology, or the broader business landscape, and how it affects mid-market companies. Brief pieces are published when something actually warrants saying, not on a content calendar. Most of what shows up in marketing news is noise; we publish only when a mid-market CEO would benefit from knowing about it. If you’re here because you saw a headline and wonder whether it matters to you, start in this lane.
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Corporate Social Media Fails and Lessons to Learn From Them
We all know that the social media world is always changing, and that makes it hard for companies to keep up, even…
99 SEO Problems
Yesterday we shared our take on boosting conversions a website; inspired, in part, by the hip hop genius Jay-Z. This led to…
“See First” Comes to Your Facebook News Feed
More than a billion people communicate through the Facebook news feed and look at it daily. It’s the second-most-popular website in the…
More Executives Using Social Media for Business
Company presidents, CEOs, owners and top executives are branching out beyond LinkedIn and using social media for business. A recent article in…
What’s Trending in Modern Web Design?
When it comes to anything in life, the idea of "cool" will always be subjective. Maybe you really like those puffer vests…
Slack Just Got Way Better
Have you been slacking at work? Of course, we're not talking about putting off those TPS reports! We're referring to Slack, the…
The State of Modern Digital Marketing
Are you pushing forward with an action plan when it comes to digital marketing for your small business? Or, do you feel…
3 Ways SEO is Evolving
We're all familiar with how search engine optimization is constantly changing, but to what extent? Experts seem to constantly have differing opinions…
Twitter Algorithm Changes: What You Need to Know
The social media landscape has been in a state of flux when it comes to businesses trying to master it. What works…
Facebook Reach: What Affects It?
You know the old saying, "If ain't broke, don't fix it"? As consumers, that's how many of us feel about Facebook whenever…
These Social Media Facts Will Surprise You
How well do you know your social media strategy and etiquette? Can you craft content that will resonate with your audience? One…
5 Marketing Lessons we Learned from the Ice Bucket Challenge
The ALS ice bucket challenge has become one of the biggest cause marketing campaigns of all time. As of this writing, over…