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Brief

Short reads. What just happened in marketing, technology, or the broader business landscape, and how it affects mid-market companies. Brief pieces are published when something actually warrants saying, not on a content calendar. Most of what shows up in marketing news is noise; we publish only when a mid-market CEO would benefit from knowing about it. If you’re here because you saw a headline and wonder whether it matters to you, start in this lane.

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The marketing, RevOps, and CX news that matters to mid-market leaders, what we're writing about, and a note from our CEO. Unsubscribe anytime.

July 14, 2014

This Infographic Shows Why Your Viral Content Isn't Working

Figuring out the perfect formula for getting a piece of content to go viral is kind of like trying to crack the…

Nikki Bisel

June 6, 2014

The Best Twitter Infographic You'll See

Just how important is social communication for your small business? It's crazy to think that Twitter has been around as a platform…

Nikki Bisel

May 15, 2014

The Most Important Milestone for Small Business Marketing

Heard of Manta? They're one of the largest online communities dedicated to small business marketing. Just recently, they teamed up with computer/tech…

Nikki Bisel

April 14, 2014

Heartbleed: How to Protect Your Ecommerce Site

The Heartbleed bug is the topic de jour of internet security as of late. In fact, there has not been an internet…

Nikki Bisel

February 14, 2014

How Google Glass Could Help Your Business

A few weeks ago, Google launched a more sleeker version of its Google Glass in a variety of shapes and colors. Simultaneously with the new launch,…

Nikki Bisel

December 4, 2013

Marketing Trends To Expect In 2014

The new year is almost upon us. As companies start to close the door on 2013, it's important to prepare and plan…

Nikki Bisel

November 25, 2013

Commerce Is Thriving On Mobile

Mobile devices have been huge for content providers. Consumers are taking in more and more media through their phones and tablets, forcing…

Nikki Bisel

November 20, 2013

Pinterest Could Boost Your Numbers

The debate over the effectiveness of various social media platforms has raged on for years. As each platform rises in popularity, businesses…

Nikki Bisel

November 19, 2013

Mobile Coupons May Be More Effective Than Print Ads

Retailers and small business owners are shifting their attention to mobile devices as consumers gravitate away from print advertisements. While it's quickly…

Nikki Bisel

November 5, 2013

Which Social Media Platform Drives More Traffic?

Social media can bring in significant traffic to your website. If you or your company has accounts set up on various social…

Nikki Bisel

October 17, 2013

Millennials Are Shifting Away From TV

The recent growth of online and mobile content isn't a secret. In fact, it's been well documented that mobile use is on…

Nikki Bisel

October 1, 2013

Email Marketing Strategies Are Evolving

Email marketing is a critical tool for most companies. It's an effective way to communicate directly to the customer and keep them…

Nikki Bisel