Brief
Short reads. What just happened in marketing, technology, or the broader business landscape, and how it affects mid-market companies. Brief pieces are published when something actually warrants saying, not on a content calendar. Most of what shows up in marketing news is noise; we publish only when a mid-market CEO would benefit from knowing about it. If you’re here because you saw a headline and wonder whether it matters to you, start in this lane.
The monthly email
One email a month. Worth opening.
The marketing, RevOps, and CX news that matters to mid-market leaders, what we're writing about, and a note from our CEO. Unsubscribe anytime.
TEAM ROUNDUP: Text Message Marketing Can be Just as Dreadful as Telemarketing
Last week, we revealed how our readers and social media followers prefer to keep in touch with their family and friends. Just…
POLL RESULTS: How do you prefer to keep in touch with family and friends?
Communication is one of the most innate qualities of the human race. We crave conversation. We yearn for connection. We must engage…
Are Apple’s Anti-Web Tracking Services a Threat to the Marketing Industry?
In a report that came out earlier this week a major ad technology firm, Criteo, cut its 2018 revenue by more than…
POLL RESULTS: Where are you most likely to shop online?
It’s no secret that the two largest shopping holidays of the year are quickly approaching: Black Friday and Cyber Monday. To kick…
POLL RESULTS: Which of these do you most often use Google to search for?
Last week, the Seafoam team conducted a brief survey on the various ways our audience utilizes search engines – namely Google – in order…
What the Great American Eclipse Can Teach Your Brand About Opportunistic Marketing
As the Great American Eclipse swept across the nation earlier this week, you undoubtedly witnessed a deluge of brands who took advantage…
Three Things Your Brand Can Learn From the United Airlines Mishap
As a brand looking to make your everlasting mark on the world, the digital space can do one of two things: Rocket…
What You Need to Know About the Google Algorithm Update
If you want your website to be on the first page of your customer's search, you should be familiar with Google’s ranking…
What Social Media Algorithms Mean for Brands
Facebook, Twitter, and Instagram---besides being completely addicting and procrastination's best friend, what do these all have in common? Algorithms. Last month, Twitter…
What A Presidential Campaign Can Teach About Domain Name Renewal
You are showering, driving, or maybe baking and boom a new fantastic idea hits (the greatest ideas come when you least expect…
7 Social Media Trends that are Worth Your Time
Chasing social media trends are as challenging as catching a butterfly. Once and a while you may catch onto a trend before…
A Logo’s Worth A Thousand Words
Maybe you heard the latest news, or maybe you logged onto your computer and something seemed a little, well different. Or, if…