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Brief

Short reads. What just happened in marketing, technology, or the broader business landscape, and how it affects mid-market companies. Brief pieces are published when something actually warrants saying, not on a content calendar. Most of what shows up in marketing news is noise; we publish only when a mid-market CEO would benefit from knowing about it. If you’re here because you saw a headline and wonder whether it matters to you, start in this lane.

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The marketing, RevOps, and CX news that matters to mid-market leaders, what we're writing about, and a note from our CEO. Unsubscribe anytime.

A person wearing a beige cap and colorful hoodie is sitting on a light gray sofa, using a laptop. The room has large windows, blue cushions, and a bright, airy feel.

October 31, 2024

SearchGPT Launch Signals Major Shift in Digital Marketing Landscape

OpenAI's SearchGPT launch capabilities in ChatGPT today marks a significant evolution in how people will discover and interact with online content. For…

Ryan Foizey

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September 25, 2024

October 2024 Marketing News + Insights + Events

October 2024 Marketing News & Happenings: Our Take: As we move into October 2024, the digital marketing landscape continues to evolve at…

Nikki Bisel

Text reads "2024 September" in a stylized, 3D red and blue font. The characters are arranged in three lines, with "2024" on the left and "September" broken into "SEP," "TEM," and "BER" on the right. The background is dark, highlighting the vibrant text.

August 28, 2024

September 2024 Marketing News + Insights + Events

September 2024 Marketing News & Happenings: Our Take: The marketing landscape in September 2024 is characterized by rapid technological advancements, with AI…

Nikki Bisel

Text with a dark background displaying "AUGUST 2024" in large, bold, 3D letters with a red outline and shadow effect. Below, smaller text reads "Marketing News + Insights + Events.

July 31, 2024

August 2024 Marketing News + Insights + Events

August 2024 Marketing News & Happenings: Our Take: The marketing landscape in August 2024 is evolving at breakneck speed, but the fundamentals…

Nikki Bisel

Bold red and blue 3D text on a dark background reads "JULY 2024." Below, smaller white text says "Marketing News + Insights + Events.

July 1, 2024

July 2024 Marketing News + Insights + Events

July 2024 Marketing News & Happenings: Our Take The trends we're seeing in July 2024 highlight the increasing integration of AI across…

Nikki Bisel

A dark blue background with large, bold, 3D-style text in the center reading "June 2024." Below in smaller text, it reads "Marketing Digest + Insights + Events.

June 1, 2024

June 2024 Marketing News + Insights + Events

June 2024 Marketing News, Trends & Happenings: Our Take: June 2024 is shaping up to be a month focused on leveraging technology,…

Nikki Bisel

A man with a gray cap and a plaid shirt is seated on a couch, raising his left hand as he speaks. Behind him is a plant and framed pictures on the wall, adding to the cozy indoor setting. He appears to be engaged in a conversation or explaining something.

May 28, 2024

Google’s Leaked Document Reinforces the Power of Brand Strategy

Navigating the nuances of search engine optimization can often feel like a puzzle. However, with the recent leak of a pivotal Google…

Ryan Foizey

A person wearing a black cap and a gray t-shirt is sitting in front of a computer at a desk in a well-lit office. They are focused on the screen, preparing for Google Marketing Live 2024, and a large coffee mug is placed beside the keyboard. The background shows bookshelves and a street view through windows.

May 21, 2024

Key Insights from Google Marketing Live 2024 on AI-Driven Advertising

As the digital marketing landscape continues to evolve, the role of AI in enhancing advertising capabilities has become increasingly apparent. The recent…

Allie Wolf

A smartphone screen displays a Google search results page for yoga and Pilates studios in Boston. The AI-enhanced results highlight Back Bay Yoga Union and Pilates Back Bay, both rated over 4 stars, with images of people practicing yoga and Pilates and details about their locations and offerings.

May 15, 2024

Navigating Google’s latest enhancements to its Search Generative Experience (SGE)

As digital marketing continues to evolve, staying ahead requires not just adaptation, but foresight and innovation. The introduction of Google’s latest enhancements…

Ryan Foizey

Bold text "may 2024" in large red 3d font on a navy blue background, followed by "marketing digest + insights + events" in smaller white font.

May 1, 2024

May 2024 Marketing News + Insights + Events

May 2024 Marketing News & Happenings: Our Take The trends we're seeing in May 2024 underscore the importance of embracing AI strategically…

Nikki Bisel

Graphic image featuring bold, large text 'april 2024' in red with blue outlines, above smaller text 'marketing digest + insights + events' on a navy blue background.

April 1, 2024

April 2024 Marketing News + Insights + Events

April 2024 Marketing News & Happenings: Our Take The shift in how marketers utilize AI reflects the importance of strategically leveraging new…

Nikki Bisel

A cheerful man in a denim jacket and white shirt poses playfully inside a digital marketing-inspired frame with icons and like counters, set against a vibrant yellow background.

June 1, 2020

How to Use Digital Marketing to Survive a Recession

A month ago, in the middle of the lockdown we have been patiently enduring, the International Monetary Fund (IMF) predicted that a…

Nikki Bisel