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Short reads. What just happened in marketing, technology, or the broader business landscape, and how it affects mid-market companies. Brief pieces are published when something actually warrants saying, not on a content calendar. Most of what shows up in marketing news is noise; we publish only when a mid-market CEO would benefit from knowing about it. If you’re here because you saw a headline and wonder whether it matters to you, start in this lane.
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SearchGPT Launch Signals Major Shift in Digital Marketing Landscape
OpenAI's SearchGPT launch capabilities in ChatGPT today marks a significant evolution in how people will discover and interact with online content. For…

October 2024 Marketing News + Insights + Events
October 2024 Marketing News & Happenings: Our Take: As we move into October 2024, the digital marketing landscape continues to evolve at…

September 2024 Marketing News + Insights + Events
September 2024 Marketing News & Happenings: Our Take: The marketing landscape in September 2024 is characterized by rapid technological advancements, with AI…

August 2024 Marketing News + Insights + Events
August 2024 Marketing News & Happenings: Our Take: The marketing landscape in August 2024 is evolving at breakneck speed, but the fundamentals…

July 2024 Marketing News + Insights + Events
July 2024 Marketing News & Happenings: Our Take The trends we're seeing in July 2024 highlight the increasing integration of AI across…

June 2024 Marketing News + Insights + Events
June 2024 Marketing News, Trends & Happenings: Our Take: June 2024 is shaping up to be a month focused on leveraging technology,…

Google’s Leaked Document Reinforces the Power of Brand Strategy
Navigating the nuances of search engine optimization can often feel like a puzzle. However, with the recent leak of a pivotal Google…

Key Insights from Google Marketing Live 2024 on AI-Driven Advertising
As the digital marketing landscape continues to evolve, the role of AI in enhancing advertising capabilities has become increasingly apparent. The recent…

Navigating Google’s latest enhancements to its Search Generative Experience (SGE)
As digital marketing continues to evolve, staying ahead requires not just adaptation, but foresight and innovation. The introduction of Google’s latest enhancements…

May 2024 Marketing News + Insights + Events
May 2024 Marketing News & Happenings: Our Take The trends we're seeing in May 2024 underscore the importance of embracing AI strategically…

April 2024 Marketing News + Insights + Events
April 2024 Marketing News & Happenings: Our Take The shift in how marketers utilize AI reflects the importance of strategically leveraging new…

How to Use Digital Marketing to Survive a Recession
A month ago, in the middle of the lockdown we have been patiently enduring, the International Monetary Fund (IMF) predicted that a…