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Brief

Short reads. What just happened in marketing, technology, or the broader business landscape, and how it affects mid-market companies. Brief pieces are published when something actually warrants saying, not on a content calendar. Most of what shows up in marketing news is noise; we publish only when a mid-market CEO would benefit from knowing about it. If you’re here because you saw a headline and wonder whether it matters to you, start in this lane.

The monthly email

One email a month. Worth opening.

The marketing, RevOps, and CX news that matters to mid-market leaders, what we're writing about, and a note from our CEO. Unsubscribe anytime.

June 30, 2026

July 2026 CX News: Trends & Insights

Salesforce Buys Fin for $3.6B — Then Undercuts It Ten Days Later The CX platform wars produced their loudest week of the…

Jared Lender

June 30, 2026

July 2026 RevOps News: Trends & Insights

Salesforce Pays $3.6B for Fin — and the Agentic Land-Grab Comes for Service On June 15, Salesforce signed a definitive agreement to…

Nikki Bisel

June 30, 2026

July 2026 Marketing News: Trends & Insights

Google Rewrites the Rules on July 1 — And Hands You the Liability Google's updated Google Ads Terms of Service take effect…

Ryan Foizey

June 3, 2026

June 2026 CX News: Trends & Insights

Real-Time Personalization Becomes the New CX Standard The personalization conversation hit a turning point this spring. The old model — historical segmentation,…

Nikki Bisel

June 2, 2026

June 2026 RevOps News: Trends & Insights

HubSpot and Salesforce Race Toward the Agentic CRM The CRM platform war shifted gears in spring 2026. HubSpot's Spring 2026 Spotlight put…

Ryan Foizey

June 1, 2026

June 2026 Marketing News: Trends & Insights

Google Hands Publishers a Bone — And Marketers a Map In late May, Google rolled out the most direct concession it has…

Jared Lender

April 28, 2026

May 2026 CX News: Trends & Insights

Salesforce and Zendesk Both Bet the CX Stack on AI Agents April was the month CX platform consolidation went from a thesis…

Nikki Bisel

April 28, 2026

May 2026 RevOps News: Trends & Insights

RevOpsAF Lands in San Francisco, and the Conversation Has Changed The most important RevOps event of the spring isn't a vendor conference.…

Nikki Bisel

April 28, 2026

May 2026 Marketing News: Trends & Insights

Google Marketing Live Lands the Same Week As I/O, and Brings Agentic Ads With It Google Marketing Live returns May 20 with…

Nikki Bisel

March 30, 2026

April 2026 Marketing News: Trends & Insights

Google's AI Mode Becomes a Shopping Mall --- And Advertisers Just Got the Keys In February, Google's VP of Ads and Commerce…

Nikki Bisel

March 2, 2026

March 2026 Marketing News: Trends & Insights

Google Is Reinventing What an Ad Is --- And You Should Pay Attention Last month we talked about Generative Engine Optimization becoming…

Nikki Bisel

February 1, 2026

February 2026 Marketing News: Trends & Insights

The Discovery Layer Is Shifting, And It's Not Coming Back Last month we flagged that AI visibility was becoming a real performance…

Nikki Bisel