Rebranding the Trades: How FOKIS Built a Bold Identity from the Ground Up

FOKIS Mechanical isn’t your typical trades company—and they never wanted to be.

Founded by two industry veterans who were tired of doing things the old way, FOKIS set out to build something better. A commercial HVAC company with a sharp eye for growth, they knew their brand had to do more than look good. It had to signal credibility, culture, and a clear break from the status quo.

That’s where Seafoam came in.

A Brand That Reflects a Better Way of Doing Business

From the beginning, it was clear: FOKIS wasn’t just launching a business—they were building a platform for long-term success. But their early materials lacked cohesion and polish. The visual identity was inconsistent. The message didn’t fully reflect their vision. And the web presence didn’t create trust at first glance.

They didn’t just need branding. They needed a system. One that could grow with them, scale across sales materials, and help them stand out in a competitive, commoditized industry.

Our Approach

Seafoam led a full-scale brand build, starting with in-depth strategy and positioning work. We uncovered what made FOKIS different—not just what they do, but how they do it and why it matters to the people they serve.

From there, we delivered:

• A bold new identity with clean, confident visuals that balance modernity with approachability
• A cohesive messaging system aligned with both technical buyers and company culture
• A custom-designed logo system and visual language ready for trucks, helmets, and trade shows
• A responsive, SEO-informed website built to convert and scale
• Brand-aligned content development for both web and sales touchpoints

Everything was built for clarity, confidence, and momentum—reinforcing the idea that FOKIS is setting a new standard in the trades.

Results That Resonate

The new brand gave FOKIS the tools and presence they needed to show up strong in every context—from job sites to boardrooms. Their team now has a consistent story, cohesive materials, and a digital presence that reflects the quality of their work.

• A distinctive identity designed to stand out in the trades
• A sleek, mobile-optimized site with trust-building UX
• Stronger alignment between field operations, brand story, and business development
• Confidence and consistency across sales, recruiting, and culture-building efforts

This wasn’t just about better branding. It was about building the foundation for a business designed to last.