As with the parable of the tree falling in the woods when nobody is around: if your business posts something on Facebook or Twitter and nobody reads it, does it actually make a sound? Your business may already have a social media account but if it’s not getting the response that you hope for then you may need a new strategy. Read on to learn how to get the most out of social media for your business.
Are you posting at the right time of day?
One of the biggest reasons why your business may not get the response you hope for on social media is because of the time of day you’re posting. Fannit put together an infographic displaying a general guide for the best times to post on different social networks.
- Best times: Weekdays 6:00-8:00am and 2:00-5:00pm
- Worst times: Weekends 10:00pm-4:00am
- Best times: Weekends 1:00-3:00 pm
- Worst times: 8:00pm-8:00am
- Best times: 9:00-11:00am
- Worst times: 6:00pm-7:00am
- Best times: 7:00-8:30am, 5:00-6:00pm
- Worst times: Monday and Friday, 9:00am-5:00pm
- Best times: Saturday, 2:00-4:00am and 8:00-11:00pm
- Worst times: 1:00-7:00am and 5:00-7:00pm
- Best times: Monday, Friday, and Saturday at 11:00am
- Worst times: 11:00pm-8:00am
If you are currently using one of these social media outlets for your business, take note of these times and plan your internet marketing accordingly.
Who is your target audience?
Another reason why your posts may not get the attention they deserve on social media is that you haven’t properly identified your target audience.
Different people use social media for different things and if you have a clear idea of how often your customers are online, then your business will have a better chance of reaching your target audience at the right time. The information above is good for general times but you have to do the homework to find out the specifics for your customers. For example, a recent study by Business 2 Community shows that the largest percentage of Facebook users fall in the 35-54 year-old range while 50% of the Google+ user base are in their late teens and early twenties. Once you figure out your target audience, then you should tailor your internet marketing campaigns around reaching them through the right social media outlet at the right time.