Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Unleash your Email Marketing Potential

By Seafoam Media
Industry Insights

EmailWhen it comes to internet marketing for your business, email marketing is often the last resort. Email marketing may not be as glamorous as a nicely executed television ad or as fun as a social media campaign, but it should be viewed as a vital part of your internet marketing plan because it is a workhorse that’s proven to get the job done.  If your business hasn’t already committed to email marketing, here are a few tips to help you unleash your email marketing potential.

Make it Easy for Customers to Subscribe

Make it fairly easy for customers to sign up for your email list. Don’t have your email subscription form on a separate page because it might be hard to find. Instead, give readers the opportunity to subscribe at the end of a blog post.

Build an Email List

The next step is to build an email list. Business 2 Community notes that unlike Twitter followers or Facebook fans, your business actually owns your email list. Your email list can be a valuable asset because it can allow you to personalize messages directly to your customers. Email is a very personal matter and subscribers can read it privately and communicate back to you one to one. This all builds trust with your company that can go a long way with many customers.

Go Beyond the Sale

Finally, try to go beyond just selling a product in your emails. Many marketing emails do not get opened or are ignored because they look more like an infomercial than an informative piece of content. Instead of always going for the sale, try to educate your customer in some of the emails. Show your readers that you are trust worthy and they will return the favor with loyalty.
To learn more about email marketing strategy or if you would like someone to manage your campaigns look no further than Seafoam. We pride ourselves in providing elegant digital marketing solutions for your business.

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