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August 1, 2025 | Liz Oeltjen
The “agent era” isn’t theoretical anymore. From media plans to copy generation to ecommerce personalization, autonomous AI systems are moving from pilot to production. Smart marketers are evaluating not just what agents can do—but where human override still drives value.
With AI voice calls and automated outreach on the rise, regulations like TCPA are under the microscope. Expect tighter enforcement around consent, disclosures, and opt-outs. The new challenge: scale personalization without crossing legal or ethical lines.
Whether it’s shopping via Siri or snapping a product photo to find it online, voice and visual search are becoming default behaviors. Brands that optimize for conversational queries and image-based discovery will have an edge in being found without being searched for.
The glam influencer era is giving way to everyday authority. Brands are leaning into niche creators with loyal followings—not just for reach, but for credibility. The key isn’t fame—it’s fit.
Meme marketing has matured. With generative tools speeding up production, brands are building meme libraries, testing concepts, and running internal approvals like campaign assets. Authenticity and timing still matter—but now so does IP compliance.
As cookie-based tracking continues its decline, marketers are designing full-stack experiences around owned data. It’s not just about privacy—it’s about building trust systems that convert.
Short-form is no longer enough on its own. Savvy brands are using TikToks and Reels to open doors—then following up with long-form content to build authority and drive decisions. Fast hooks + deep substance is the new content funnel.
If July was about proving potential, August is about precision.
AI systems are now mature enough to act on your behalf—but not yet thoughtful enough to represent your brand without oversight. The gap between scale and integrity is where great strategy lives.
At Seafoam, we’re seeing three marketing truths get sharper this month:
If your team is experimenting with new tech or new formats, now’s the time to step back and ask: Is this helping us show up more clearly, more helpfully, more consistently?
Good marketing isn’t just scalable. It’s thoughtful. It earns belief.
August 4–5 | New York, NY
Performance, partnerships, and affiliate strategy at scale. More Information.
August 6–7 | Minneapolis, MN
Workshops and sessions on digital strategy, content, and customer experience. More Information.
August 12 | London, UK
One of the leading events for SEO professionals and search marketers. More Information.
August 11–13 | Las Vegas, NV
Enterprise-level AI adoption, from martech to analytics to CX. More Information.
August 11–14 | Boston, MA
A look into the future of ecommerce, omnichannel marketing, and retail innovation. More Information.
August 13-14 | Chicago, IL
A data-focused summit on AI, personalization, and marketing operations. More Information.
August 22–24 | Chicago, IL & Virtual
A blend of academic research and real-world marketing insights. More Information.
August 24–26 | Cleveland, OH
For content-first businesses looking to scale, monetize, and lead. More Information.
August 26–27 | Perth, Australia
Emerging platforms, strategy evolution, and the future of social engagement. More Information.
August 20–22 | Mumbai, India
Marketing and growth strategy for the music and entertainment industries. More Information.
Curious how these trends or events connect to your own goals? At Seafoam, we track the shifts so you don’t have to. If a particular signal sparked something for your brand, let’s talk. No pitch—just perspective.
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