Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Why SEO is Important For Your Business

By Seafoam
Industry Insights


Search Engine Optimization Seafoam Media St Louis MO
Your business needs SEO to function, like we need caffeine. But why is SEO important?
Let’s talk about what SEO (search engine optimization) is first. SEO is the process of affecting the visibility of your website in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. We will use ‘organic’ in this article when referring to the type of SEO we are discussing.
Now, you may think you don’t really care about your website getting noticed on the first page of Google. We are here to tell you why you should.
HERE’S A LIST OF FIVE SPECIFIC REASONS WHY SEO IS IMPORTANT FOR YOUR BUSINESS:
1. Everyone is searching
Almost all customers now check online prior to making a purchase. They read reviews, search a variety of products, and even ask their friends online before making a purchase. You want these people to find your website and your products. If they search for one of your products, and you don’t appear in the first couple of pages of Google you don’t really exist online. Ask yourself, when was the last time you went beyond page 3 of Google? Without organic SEO in place, people will have a hard time finding you and your services, and in turn will purchase from someone else.
2. The Competition
If you’re not moving forward and improving how your website is seen on a search engine, you’re losing ground to a competitor who is. There is someone out there getting a higher rank than you. People have the tendency to stop after looking at the top few options. They get the information that they need and they tend to do business with the people who appeared at the top. Are you one of them? Or is it your competition? Don’t let your competition out-maneuver you by ignoring this valuable tool for your website.
3. It is cost-effective
Compared to what it costs for other forms of getting noticed online, SEO provides a fair good ROI. PPC advertising, social media marketing and advertising all cost more with less guaranteed return. While PPC may drive more revenue and social media may be more essential for branding, your organic SEO in many ways remains a base of your online presence. Don’t get us wrong, we believe a little bit of everything is best, but SEO should never be the first to eliminate off the marketing list.
4. It’s not rocket science, but it takes work
Google and other search engines are constantly updating their search algorithms, and every update affects the way they rank websites. But, there are many tactics that can get your website ranking higher by these search engines. Your site needs to be updated and relevant to the related searches. Your site needs to operate well, with no technical issues or slow loading speeds. And perhaps most importantly, you need good content, consistently- as Google uses this to evacuate your website’s credibility. Google is a business and their product is providing the best, most relevant websites to their users. If you can help Google with their product by providing timely, compelling and engaging content then they will reward you with a higher ranking.
5. It’s in Your Future
It’s pretty exhausting keeping up with the forever-changing world of tech, social media and marketing. As mobile technology advances and tech becomes more ubiquitous in our lives, search engines will adapt to ensure that they are keeping up with these advances. Smart companies will also advance, investing in the latest in SEO to ensure that their companies stay top of mind for their customers.
Investing in organic SEO is vital to ensure your company’s visibility online, so hop on the chance now to improve yours. In order to succeed with your online presence, your business needs to have an SEO strategy in place. Are you curious about your company’s digital brand? Take advantage of our discovery session. We can help you determine the best path for your digital health.

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