Your business needs SEO to function, like we need caffeine. But why is SEO important?
Let’s talk about what SEO (search engine optimization) is first. SEO is the process of affecting the visibility of your website in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. We will use ‘organic’ in this article when referring to the type of SEO we are discussing.
Now, you may think you don’t really care about your website getting noticed on the first page of Google. We are here to tell you why you should.
HERE’S A LIST OF FIVE SPECIFIC REASONS WHY SEO IS IMPORTANT FOR YOUR BUSINESS:
1. Everyone is searching
Almost all customers now check online prior to making a purchase. They read reviews, search a variety of products, and even ask their friends online before making a purchase. You want these people to find your website and your products. If they search for one of your products, and you don’t appear in the first couple of pages of Google you don’t really exist online. Ask yourself, when was the last time you went beyond page 3 of Google? Without organic SEO in place, people will have a hard time finding you and your services, and in turn will purchase from someone else.
2. The Competition
If you’re not moving forward and improving how your website is seen on a search engine, you’re losing ground to a competitor who is. There is someone out there getting a higher rank than you. People have the tendency to stop after looking at the top few options. They get the information that they need and they tend to do business with the people who appeared at the top. Are you one of them? Or is it your competition? Don’t let your competition out-maneuver you by ignoring this valuable tool for your website.
3. It is cost-effective
Compared to what it costs for other forms of getting noticed online, SEO provides a fair good ROI. PPC advertising, social media marketing and advertising all cost more with less guaranteed return. While PPC may drive more revenue and social media may be more essential for branding, your organic SEO in many ways remains a base of your online presence. Don’t get us wrong, we believe a little bit of everything is best, but SEO should never be the first to eliminate off the marketing list.
4. It’s not rocket science, but it takes work
Google and other search engines are constantly updating their search algorithms, and every update affects the way they rank websites. But, there are many tactics that can get your website ranking higher by these search engines. Your site needs to be updated and relevant to the related searches. Your site needs to operate well, with no technical issues or slow loading speeds. And perhaps most importantly, you need good content, consistently- as Google uses this to evacuate your website’s credibility. Google is a business and their product is providing the best, most relevant websites to their users. If you can help Google with their product by providing timely, compelling and engaging content then they will reward you with a higher ranking.
5. It’s in Your Future
It’s pretty exhausting keeping up with the forever-changing world of tech, social media and marketing. As mobile technology advances and tech becomes more ubiquitous in our lives, search engines will adapt to ensure that they are keeping up with these advances. Smart companies will also advance, investing in the latest in SEO to ensure that their companies stay top of mind for their customers.
Investing in organic SEO is vital to ensure your company’s visibility online, so hop on the chance now to improve yours. In order to succeed with your online presence, your business needs to have an SEO strategy in place. Are you curious about your company’s digital brand? Take advantage of our free digital audit. We can help you determine the best path for your digital health.