Seafoam's Work for Alton & Southern Railway Wins Two w3 Awards

Our comprehensive rebrand and website redesign for Alton & Southern Railway has earned two w3 Awards: Excellence in Transportation Website Design and Best Use of Video/Motion Graphics.

The w3 Awards, overseen by the Academy of Interactive and Visual Arts (AIVA), celebrate digital excellence across websites, marketing, video, mobile, social, and podcasts. AIVA's membership includes leaders from organizations like Condé Nast, Disney, Microsoft, and other acclaimed media firms.

For Alton & Southern Railway, we took on the challenge of transforming an outdated website into a dynamic platform that would showcase their 100+ years of expertise. Our approach began with a collaborative brand strategy workshop, leading to a complete overhaul of their visual identity, messaging, and user experience.

The new website features immersive drone footage of their facility, well-defined user paths, and a crystal-clear brand voice that positions them as the freight experts they are. We balanced their rich heritage with modern design elements, creating an engaging digital presence that serves both potential employees and industry partners.

The w3 Awards recognition validates what we already knew – that thoughtful, strategic marketing systems create lasting impact. But more importantly, Alton & Southern Railway now has a digital presence that matches their operational excellence, moving up to 48 trains and 2,100 cars through their yard each day.

Want to see what award-winning digital marketing looks like? Check out our work for Alton & Southern Railway, or get in touch to discuss how we can transform your brand's digital presence.