Seafoam Turns Fifteen

I didn’t start Seafoam with a five-year plan or a brand manifesto. I just got to work—thoughtfully, thoroughly, and with a point of view. From day one, the goal wasn’t to build an agency. It was to build a practice—one that treated marketing not as surface-level polish, but as the structure behind how a business shows up, connects, and grows.

Fifteen years later, that still holds. The team is bigger, the playbooks are sharper, and the brands we work with are stronger for it. But the core belief remains: every step of the customer experience is a brand decision.

What the First Fifteen Taught Me

1. Integrity compounds. Every yes and every no adds up. Do the right thing—even when no one’s watching—and good things tend to follow.
2. The extra mile is faster than it looks. Cutting corners usually means doubling back. Doing it right the first time saves time, money, and stress.
3. Simplicity wins. Clear beats clever. In brand, in message, in delivery—clarity makes the whole experience work harder.
4. Optimistic pragmatism > empty hype. Hope is essential. So is a solid plan. We try to keep our heads in the clouds and our feet on the ground.
5. Community isn’t an add-on. It’s the whole point. Whether it’s clearing out MRH’s snack wish lists or helping a nonprofit shape its story, we believe good work and good impact go hand in hand.

The Work That Shaped Us

In the beginning, word of mouth kept our calendars full. Over time, we started to notice what worked—not just for launches, but across the full customer experience. So we turned those patterns into playbooks: brand workshops, journey audits, strategic sprints.

Now we build systems that deliver long after launch. Tools our clients actually own. Work that doesn’t just look good—it holds up. And when things are built right, they keep working.

Thanks

To every client who’s trusted us with your brand—thank you.

To every Seafoam team member, past and present—thank you for showing up with curiosity and grit.

And to our Maplewood neighbors—thanks for cheering us on. We love being rooted here.

What’s Next

Year sixteen starts now. We’re leaning into:

• Deeper focus, better systems. We’re doubling down on experience-driven strategy—tailored, scalable, and built to last.
• Human-centered AI. The right tools can sharpen our work—but the spark still comes from people.
• Stronger roots, wider reach. We’ll invest in our people, mentor emerging talent, and embed ourselves even deeper in the communities we serve.

The first fifteen were about proving we belonged. The next fifteen? We’re shaping what comes next.

Here’s to what’s ahead.

– Nikki