Seafoam Wins Vega Award for Best Consulting Website

We’re honored to share that the Purpose First Advisors website—conceived, designed, and built by Seafoam—has been named a Vega Award winner in the “Best Consulting Website” category.

But this project was never just about a website.

It was about helping a values-driven advisory firm step confidently into the digital space with a brand and platform that truly reflect the caliber of their work.

Turning Strategy Into Story

From day one, Purpose First Advisors was clear on their mission: to guide business owners through pivotal moments with clarity, care, and strategic insight. But their old brand didn’t quite say that. The visuals felt dated. The messaging didn’t carry the warmth or authority they were known for. And their website didn’t support the kind of thoughtful, high-touch engagement they bring to every client relationship.

So we got to work.

Through a comprehensive brand strategy process, we unpacked what made Purpose First distinct: empathetic leadership, deep experience, and a belief that business growth and personal integrity don’t have to be at odds.

The result?

A rebrand rooted in strategy—with visual and verbal identity systems built to earn trust at a glance.

Branding That Reflects the Depth of Their Work

Seafoam delivered a full suite of brand assets to help Purpose First show up with consistency and confidence across every touchpoint:

• A new logo and visual identity anchored in deep maroon and sage—professional, grounded, and quietly powerful.
• A thoughtful typography system that balances modernity with warmth.
• Messaging guidelines that emphasize clarity, empathy, and strategic depth—without drifting into jargon.

Every design decision, every word, was made to reinforce the same message: this is a firm you can trust with your biggest decisions.

A Website That Guides, Not Just Informs

The website itself became the capstone of the new brand: an elegant, user-focused experience that mirrors the thoughtful advisory work Purpose First is known for.

We reimagined the site architecture to ensure visitors could self-identify and easily find what they needed—whether they were exploring leadership coaching or preparing for a business transition. Strategic on-page SEO and carefully crafted content helped bring the site visibility without sacrificing voice.

And the response has spoken for itself. Higher engagement, clearer user paths, and a strong digital foundation built to grow alongside the firm.

Recognition That Reinforces the Work

The Vega Award win is a proud moment—but more than that, it’s validation that purposeful, strategic marketing still stands out. It’s a reminder that when brand, reach, and relationship are aligned, you don’t just get attention. You get remembered.

We’re grateful to have been trusted with such meaningful work and proud to help Purpose First Advisors continue making their mark—with clarity and care.