Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Local Search and What It Means For Your Small Business

By Seafoam Media
Industry Insights

One of the biggest factors as to whether a new small business succeeds or fails lies in how well it appears in local search results. You might have a great product or service, social media accounts set up, and a large colorful sign outside, but if people can’t find you when they type in your area of expertise on Google, they won’t be spending money!

Creating buzz for your business can be done in several ways, such as word of mouth marketing, also sometimes known as event marketing or taking a “grassroots approach”. Another such way, and what we’ll be focusing on in this post, can be done by optimizing your Google My Business page.

Small businesses benefit from SEO that specifically targets local search

When our St. Louis SEO team works with new clients, we stress the importance of targeting their business to their local audience. A great deal of value lies in targeting these long tail, hyper specific keywords that your customers may be using. They want to find options in their local area, and will choose a physical store over an online purchase if they can have the convenience of picking it up immediately.

 

Local search and how it drives Google traffic. Seafoam Media

What are some benefits of having an optimized Google My Business page?

  • You’ll appear higher in the organic search results for your product or service.
  • You will appear in the Google Knowledge Graph, which is a side panel that appears to the right of search results. It includes more info on your business, such as reviews, posts you’ve made, and other pertinent information that can help users learn about you.
  • Your business will have its own map marker pin in the search results.

What sort of local information do consumers want to know?

  1. You need to have business information available that is consistent across your various web presences. For example, if you change the hours on your website, make sure you change it within your Google My Business page.
  2. Google My Business can be used to easily set up a page and provide your address, hours, and other pertinent information. We recommend setting up one account if you don’t have one already, and be sure to get it verified.
  3. You need to have a large number of reviews and a high average rating. Many good reviews on Google My Business is a signal to both Google and potential customers that your company provides quality goods and services. Having a good My Business rating can translate to higher local results.

Simple ways to boost local SEO:

1. Get verified

A verified business on Google is much more likely to be seen as trustworthy and reliable. In addition, verification is what lets you appear on the map results when users do a search. To get verified, you need to provide a valid address.

2. Research categories for your business and what your competitors are doing

If Google’s categories don’t provide an exact match for the type of product or service you offer, see what your competitors are doing to find the most relevant categories to include.

3. Verify your information is correct and standardized across platforms that provide business citations

For example, if your information is listed on Yelp, Foursquare, Angie’s List, CitySearch, etc, you want to make sure that where your Name, Address, and Phone Number are mentioned, the information mirrors what is on your site.

4. Encourage reviews

Building off of #3, the more reviews your business has, the higher it will appear when a user searches for a particular topic. Don’t be afraid to ask your customers for reviews or testimonials, and try to spread out your reviews across multiple sites when possible, especially your Google Local Page. You can also place stickers and signs in your business for sites like Yelp, reminding your customers that you have a presence on there, and appreciate feedback. Just make sure you don’t solicit reviews on-site (Google penalizes reviews that come from the same IP address location as the business), and don’t ignore your negative reviews!

5. Post content that is local and unique

Whether you choose to update your social media presence yourself, or use a helping hand from a company such as us, the best thing you can do to stay relevant in search results is to have content that your customer will find useful. What kind of content is that? Talk about your company’s history, what your staff is like, what community events you’re taking part in, what customer specific stories you have that are worth sharing, and blog posts that you’ve created.

All of these tips will help improve your local SEO. For more knowledge, check out this post from Smallbiztrends, which includes an infographic.
What aspects of local search do you think are most important for SEO? Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!

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ReachLocal infographic on mobile website design. Seafoam Media blogTools for entrepreneurs Seafoam Media