Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Baby Got Backlinks

By Liz Oeltjen
Industry Insights

A couple of weeks ago we wrote about backlinks and our love for online networking. After all, it is fun to network digitally and share content among friends, colleagues, and fellow St. Louis SEO enthusiasts. And since we are in a safe space, among friends, we know you will just LOVE our latest  song. So, as promised, our newest SEO rap; Baby Got Backlinks. May Sir Mix-A-Lot forgive us…

Baby Got Backlinks

Baby got backlinks

For shizzle, our rhymes are wiggedy, wiggedy wack… Wait. We can’t really pull that off, can we?

I like backlinks and I cannot lie
But spammy links don’t apply.
If you want to rank with no time to waste
and you pay out cash to get placed
you get STUNG!
’cause Google won’t have none.
Deep in the links that you’re sharing
Google is looking for natural pairing.
So if your backlinks aren’t related
be prepared for your site to get hated.
So let this count as your warning
or a tank-out rankings you will be mourning.
So how to get good linking?
Oh baby, you know you’re thinking.
You say you want to link with me?
Well, woo me, use me.
‘Cause I ain’t your average link, see.
I’ve got good content
My posts so relevant
So mad backlinks I will get
When you point your site to my content.
The Algorithm don’t want none
unless you got links, son.
We see the magazines
Saying linking is the thing.
But despite that claim
they aren’t all the same.
Only relevant links get you game.
So Fella’s (Yeah) Fella’s (Yeah)
Think your backlinks are the best?
Then you’ll rank it. (Rank it.) Rank it.
Rank those weighty links.
Baby got back (links)
So this is what happens when you over-caffeinate us. Hope you enjoyed our mad rhymes! Until next time, keep your backlinks flowing…

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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