Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

What are Backlinks and Why Do I Need Them?

By Seafoam Media
Industry Insights

what are backlinks?
We have said it before, but it bears repeating, that we at Seafoam Media are search engine optimization nerds and proud of it. As a St. Louis SEO company we deal with the ups and downs of search engine optimization, keywords, backlinks, and Google. We talk about backlinks and Google so much that we sometimes sound like a broken record.  So today we offer our thoughts on backlinks and their value for SEO. First things first, what are backlinks?

What are backlinks?

The short answer is relatively simple, backlinks are the relationships amongst pages on the internet, according to the marketing too, Majestic. Moz has an even more straightforward solution, offering that backlinks are simply a link from another website that points back to yours. So what’s the big deal? In much the same way many companies cultivate relationships in their industry and community for reputation building, referrals, and awareness; backlinks offers a way for a business to leverage online relationships into brand awareness and web traffic. This, in and of itself, is a valuable tool in any company’s arsenal. After all, relationship building is vital to a company’s success both online and off. But backlinks offer more than just a relationship with another website and its users. Well, targeted backlinks are a critical indicator of a website’s authority and reputability.
Before Google was, well… Google, it was known as BackRub. It was called this because their program analyzed the websites backlinks to understand what the site was about, how important it was, and what other sites it related to. While the technology has obviously advanced from its humble beginnings, backlinks are still a key piece in how it ranks websites on its search engine. Google looks at backlinks as an indicator of a site’s authority of the web. In theory, sites with lots of backlinks, or people pointing to them, will rank higher than those with fewer.  Backlinks on their own, however, are not enough. Now that algorithm has become much smarter, and Google can determine which backlinks are based on legitimate “relationships” and which are just a spammy attempt to trick the search engine.
Google has cautioned people against trying to garner as many backlinks as they can, simply for the sake of ranking. Rather, Google would prefer to offer users excellent and relevant search results. Google’s Matt Cutts offers the following insight.

As you can see, content is crucial to Google, and they are trying to tweak their program to reflect informative content as well as relevant linking. Google has gone so far as to penalize sites that have a myriad of backlinks from sites that are completely unrelated to their area of expertise. What does that mean for the average business owner trying to make their way in the world of SEO? Well, that is still relatively simple. It is better to create online relationships, rather than just random links. For example, if you are the owner of a pet grooming business backlinks from related industries like veterinarians and pet sitters are far more helpful than a link from a dry cleaner. A pet blogger writing about pet grooming tips would be far more relevant than a spammy directory listing with no discernible authority or credibility.Related industries aren’t the only answer, though.  Businesses build relationships within their community, and Google understands such relationships. So, for example, a St. Louis SEO company like Seafoam may garner links from businesses that we have worked with or charitable organizations that we have helped. Backlinks that highlight a legitimate relationship or ancillary industry or topic would all be considered beneficial to Google. In short, backlinks are important t increase a site’s presence on the search engine.  Just like networking in the real world is important, digital networking through backlinks cannot be ignored.
It has been a while since we have tortured delighted you with an SEO Song and we know you are patiently waiting for us to drop our next rhyme. So, don’t worry a new Seafoam rap all about backlinks is coming your way next week.

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