Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

LinkedIn Loopholes and How to Get the Most Out of Your Page

By Holly Sinclair
Industry Insights

LinkedIn LoopholesHave you hit some road bumps while trying to amp up your LinkedIn game? Maybe you are wondering if you are missing out on some of the best functions the channel has to offer. LinkedIn can be one of the more challenging social networks to navigate. Every social media channel has a unique advantage. Facebook has the social reach and power to get your brand in the thoughts of many, Twitter can reach new people through hashtags and searching, and LinkedIn has a niche demographic with almost exclusively professionals and businesses. Unfortunately, with the market niche, come some restrictions, but that just means you need to find out the secret LinkedIn loopholes and best practices.
Hearing client’s run into LinkedIn obstacles has led us to dive deep into the channel and discover how we can best jump certain hurdles and help client’s use it to its full potential. In this blog, we are going to share our findings and LinkedIn’s best-kept secrets that can help your brand.

 LinkedIn Loopholes and Best Practices

  1. How to Get Passed The Commercial Search Limit

One of the limitations of a business page is the new commercial search limit. It’s meant to cut down on “commercial usage” of the profile search feature and push power users to premium accounts and keep businesses from spamming users. If you want to increase your search limit, there is a tool to help. This interface works efficiently and allows you to search unlimited and not just in your related network.

  1. Connect With Groups as a Page

Groups are exclusively reserved for individuals; meaning “Company” pages cannot access them. Keeping companies out of groups is done to protect the interests and needs of individual users.
As the Group search box now only searches for content within group posts, you must use the Advanced Search to search for potential prospects. Here’s how:

  1. Open the Advanced Search.
  2. Add your Keywords (such as Marketing Companies)
  3. Check the group you wish to search in.
  4. When you find a good potential prospect in the results, open their profile in a new tab and use the Connect button on their profile page to send them a personalized connection request.

3. Use the Page for Reputation Management
Fill out your profile as completely and accurately as possible, post new content regularly, and make sure new users will get a positive first impression of your brand. This is reputation management and what you should be doing across all your social media profiles. Remember to keep LinkedIn more conservative and about business. This is the place to share job openings, company updates, industry articles, and events.
4. Involve Employees
Finally, consider getting your employees involved in the promotion of your brand on LinkedIn. Have them add the company as their current place of business. This will immediately increase the visibility of your page. Ask your employees to share pieces of your content from your website or just reshare your LinkedIn posts to their page.
Not all strategies work for every business, but it won’t hurt most businesses to have an established LinkedIn page. If you do have a page, it’s best to stick with it and keep it updated. Don’t let your page stand empty and alone.
If you are new to the LinkedIn game or wondering if a page is right for you, check out this blog we wrote about the benefits of a LinkedIn company page or visit our St. Louis social media management page. We say give LinkedIn a shot and see what you think and remember to follow us on our page.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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