Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

4 Tips for Securing Your WordPress Website

By Seafoam Media
Industry Insights

Securing your business website is a serious matter. Your business website is often the lifeblood of your company because it generates a lot of customers through Internet marketing. That’s why it’s so important to protect your WordPress website. If you haven’t given security much thought, it’s time to start now. Here are a few tips to help you secure your business website starting today.
One of the easiest things to do to secure your business website is to change your password.  According to WP Template’s infographic, around 8% of hacked WordPress websites result from weak passwords. WordPress has a password strength meter, which is shown when changing your password in WordPress. Use this meter when changing your password to ensure that your password is strong and hard to crack.   Also, your business website should avoid using “admin” as a login. If you use “admin” as your username, and your password isn’t strong enough, your business website will be vulnerable to hackers. Change your username to something less obvious and choose a strong random password to best protect your business website. And never choose a password as simple as the clip shown below.

Every new release of WordPress contains updates that address real or potential vulnerabilities to your business website.  If you don’t keep your business website updated with the latest version of WordPress, you could be leaving yourself open to attacks. Many hackers will intentionally target older versions of WordPress because they have known security issues. Therefore you should always be on the lookout for updates for your business website. It could make all the difference in the world.
Another move you can make is to install a security plugin. WordPress has tons of plugins you can use to help build up your business website security. Here are a few plugins that you might want to consider installing:

Finally, the most important tip is to get professional help. If you think that your website has been hacked, hire a professional to look into it. The person who built your business website might not specialize in recovery or website security so seek out a professional who knows how to protect your business website from possible hackers or fix attacks that have already occurred.

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