Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

White space in your business… I mean your website

By Seafoam
Industry Insights

Commentary by Nikki Bisel, Owner, Seafoam Media

Have you ever visited a website that is so clean, so minimal, and so succinct that it actually instilled in you confidence in that business?

Let me explain.

I see a certain clarity of purpose when I visit a company’s website and it’s so direct and simple that there’s no question what they do.

Part of this cleanliness and clarity is white space.

We usually only refer to white space as a component of good website design.  A nice layout should have plenty of it.  There should be white space around any important aspect in a design be that a headline, a call to action button, or a logo.

White space actually draws attention to those important components.

Likewise, clutter is distracting and de-focuses the person you’re trying to communicate with.

What I’m interested in, though, is how this whole white space concept applies to your business.

  • Do you have a singular defined purpose or is your mission so chaotic that there’s no focus?
  • What would happen if you applied the rules of white space to your business?
  • How would a bit more simplicity affect the power of your purpose statement?
  • When you get down to it, is there any white space at all around what your company does and who your company is?

I’m not suggesting that you should eliminate half the products or service your provide or downgrade your website to a single page (although that very well could be a good move for some businesses).

I’m merely inquiring about how focused your company is.  Where are you headed?  Why do you provide the services you do?  What, at a core level, is your purpose in existing in the marketplace?

And, of course, would adding a little white space around that purpose help clarify it and instill more confidence in your customers?

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