Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

What is Marketing? | Part Two: Social Media

By Seafoam Media
Industry Insights

What is Marketing | Part Two: Social MediaWhat is marketing? It seems like a simple question.
While some may believe that marketing is mostly comprised of ads that help companies sell products or services, the truth is that it’s more complex than what it appears to be on the surface. Marketing utilizes many different tools and builds upon various perspectives of expertise in order to help companies achieve success.
Throughout our What is Marketing? mini series, we’re diving into the four major components of marketing and how they all work together to form one cohesively powerful marketing strategy.
In this second section, we’re discussing how social media helps brands showcase their created content to their audience while cultivating loyal fans through meaningful engagement.

What is social media?

Social media is a series of online communities – realized in the form of websites and mobile applications – that empowers normal people from around the world to create and share content with each other. At its core, social media is intended to promote human-to-human engagement.
As we discussed in part one of What is Marketing?, shareable content can include a variety of  materials, such as status updates, images, blog articles, and more.

How does social media impact marketing?

Thanks to advancements in social media, as ushered in by modern technology, today’s consumers love to express their thoughts online and feel that their voices are being heard. Also, as a result of these same digital innovations, brands are no longer locked behind television ads and billboard signs; they are able to utilize social’s human-to-human engagement roots to meet their customers on a more personal level.
Thus, when it comes to a brand – big or small – content expressed through social media is the great equalizer between professional entities and their fans. It serves as the digital bridge that once separated corporations and their customers.

What does social engagement look like for your brand?

Up until this section of our series, you’ve read the word “engagement” several times. But what does that word really mean when it comes to social media and your business?
At Seafoam, we believe that social engagement is comprised of these five progressive steps:

1. Connect

In this first phase of social engagement, a brand should make itself as relatable and accessible to its customers as possible. Start by optimizing each social media page you plan to use with the most up-to-date, pertinent information. Then begin to share content that your intended audience would enjoy. Remember to keep your tone warm and inviting; you want your audience to comment on your posts and share their own perspectives.

2. Engage

Yep, there’s that word again. Engage. In this second piece of your social strategy, it’s critical for your brand to take a true interest in your customers’ thoughts, feelings and expressions.

If customers post comments about how much they love your products/services, show them love back; thank them for their support and ask them what it is they love about what you do so that your company can continue to improve upon these results.

If customers post comments that criticize your brand, reach out to these individuals to show that you care about their disatisfaction. Survey these individuals to discover what you’re doing wrong and to identify how you can improve. After all, happy customers will only cultivate a healthier business.

3. Build Trust

When you reach out to your loudest fans and deepest critics, something magical happens; your brand transcends beyond a money-making entity, and customers begin to see it as a organization ran by people who care about people. Consistent engagement humanizes your brand, thus leading your customers to trust in the products, services and mission your company represents.

4. Earn Loyalty

This is the Holy Grail of running a company. Customers who trust your brand, its policies and goals will be more likely to purchase your products and services for the foreseeable future. As long as your company stays engaged with these individuals on social media, your customers will continue to invest in you.

5. Create Fans

Finally, the pièce de résistance… Fans are powerful. Their love for a brand’s products/services is so strong that it has the ability to make competing brands jealous; to do this day, iSheep and Fandroids still argue over whose mobile operating system reigns supreme.

Simply put: if your customers love you enough to be loyal fans, your company has a relentless path to success.

What is Marketing? | Part Three

As we mentioned at the beginning of this series, social media is only one piece of the larger puzzle that is marketing. Next week, we will discuss how search engine optimization makes your brand’s products/services more accessible throughout the web.
To ensure you have access to part three of our What is Marketing? series, bookmark Seafoam’s official blog, The Anchor, or save this link into your favorite RSS reader. Thanks for stopping by!


Seafoam Media is a full-service marketing consulting firm based in St. Louis, MO. We expand on the traditional best practices of marketing while delving into the deep end of SEO, web development, content creation and social media — all of which mesh to form a cohesive marketing strategy that helps our clients get discovered online and build everlasting relationships with their customers.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

What is Marketing? | Part One: Social MediaWhat is Marketing? | Part Three: Search Engine Optimization