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The Seafoam Marketing Challenge is a program designed to give local high school students real-world marketing experience by intertwining their learning curriculum with the marketing needs of an area non-profit.
Throughout the semester, student teams will have the opportunity to learn from Seafoam's marketing team, gather research data on the non-profit client, use this data to map out a marketing strategy for the client, and build their strategies into actual marketing materials.
At the end of the semester, the student teams will compete with one another by presenting their marketing strategies to Seafoam's leaders and the client. After a winning team is chosen, one to two students from this team will join Seafoam Media as summer interns where they will actually put their winning marketing strategy into motion for the client.
Future Seafoam Marketing Challenges will be listed here as they become available.
The Seafoam Marketing Challenge is a program designed to give local high school students real-world marketing experience by intertwining their learning curriculum with the marketing needs of an area non-profit.
Not only will students be taught how to gather research data on their non-profit client, use this information to map out real marketing strategies, and mold their strategies into tangible materials, but the winner of the competing teams will actually have the opportunity to launch their marketing strategy for their client this summer.
At Seafoam, we’re geeks about what we do. We love to share ideas about digital marketing with one another, with our clients, and with the public. In this quickly-changing space, we know that young people will drive innovation in the future. It’s that awareness, along with our desire to give back to the community we love, that has inspired us to reach out to local students.
As this project unfolds throughout the spring 2018 semester, this page will be periodically updated with the latest news, content and progress.
In the meantime, let's meet our participating high school and non-profit organization!
Located in Maplewood, MO, Maplewood Richmond Heights high school is "designed to meet the needs of the 21st century learner. We pride ourselves on our diversity and emphasize our personal touch with students. Technology is part of our daily learning as is our emphasis on health and wellness. Our students are our greatest assets and we continue to invest heavily in their futures."
To learn more, visit MRH's official home page.
With several locations spread throughout the St. Louis area, the National Alliance on Mental Illness St. Louis' "mission is to improve the quality of life of persons with severe and persistent mental illness and their families, and promote and provide community support, education, advocacy, and understanding."
To learn more, visit NAMI St. Louis' official home page.
Thanks to everyone at MRH and NAMI St. Louis who made the Seafoam Marketing Challenge possible. We can't wait to get started!
February 7, 2018 — Seafoam's Owner and Founder, Nikki Bisel, and Brand Manager, Zach Laidlaw, join Christi Patterson of NAMI St. Louis to officially kick off the Seafoam Marketing Challenge!
For a deeper dive into this program and what it means for MRH, NAMI STL and Seafoam Media, check out the video below.
MASSIVE shoutout to Pam Withers, John Capuano, Otto Schultejans, Sean McCrary (the man behind the camera) and the awesome marketing students at MRH! This program could not have been possible without you any of you. We can't wait to see what you guys build for NAMI St. Louis.
March 1, 2018 — It’s safe to say that no two marketing strategies are alike. Not only do these strategies change based on a brand’s wants and needs, but their goals and mission will largely influence their digital route to success, as well.
The differences become even greater, still, when breaking down a client’s business structure — particularly when it comes to for-profit companies versus nonprofit businesses.
Click here to read some of the things our team has to share about nonprofit marketing.
March 7-8, 2018 — This week, the marketing students at MRH joined the Seafoam St. Louis internet marketing team at our headquarters in Maplewood to show off their preliminary research and marketing strategies that they pulled together for NAMI STL. After viewing the presentations, Seafoam's team provided constructive feedback for the students to fine-tune their strategies before they give their final pitches in April.
Overall, the students' presentations were insightful, creative and aspirational. We can't wait to see how the students receive our feedback and inject it into their marketing strategies.
Shoutout to Mrs. Withers and Mr. Capuano for escorting the students from MRH for this rendezvous! Our team had fun spending time with you all!
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