Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Assembling an Elite Team is Key to Building Business Success

By Nikki Bisel
Industry Insights  •  Seafoam Spotlight

image of two individuals working together — assembling an elite team is key to building business successPeople — the world is full of them (7 billion of us, actually). And we are all unique in our own special ways. Our thoughts, actions, skills and talents are just several of the many qualities that set us apart — make us valuable to the human race.
It’s this human element that drives great marketing. Why? Because great marketing is designed by people, to be consumed by people. Thus, assembling an elite team capable of designing innovative marketing strategies is key to building business and client success.

Who do you want on your team?

In a marketing agency such as Seafoam Media, there are two types of teammates that fuel client success…

Visionaries

The visionaries within an internet marketing agency are the people who think big. Their heads are continuously filled with ideas ranging from plausible to fantastical. The benefit of having at least one visionary on the team is that they have an innate ability to drive creativity forward. To a visionary, the world is an endless array of “what if’s” just waiting to be expounded upon.

As the late CEO of Apple Inc., Steve Jobs, once said, visionaries are the crazy ones. By daring to think differently than the status quo, they have the power to change the world.

Integrators

Where visionaries create ideas, integrators see the path ahead — they know how to map out the route that turns impalpable thoughts into tangible reality. As lovers of logistics, integrators pride themselves on seeing the intricate details that must be executed in order to carry out a visionary’s concept.

Late modern business philosopher and author, Peter Drucker, summarizes this methodology best: “Plans are only good intentions unless they immediately degenerate into hard work.” In the case of integrators, they are the fuel that brings the spark of ideas to life.

Every organization needs visionaries and integrators…

When assembling an elite team of doers, one must be careful not to place too much emphasis on gathering one group of thinkers over another. Much like light cannot exist without darkness, visionaries and integrators need each other in order to cultivate success. Only by employing a balance of these two branches of thought will magnificent ideas have the proper environment to be born, grow and thrive.

Scale Up… 

For more information on assembling an elite team that builds business success, Seafoam Media’s founder and owner, Nikki Bisel, recommends reading the book, Scaling Up: How a Few Companies Make it…and Why the Rest Don’t.
To learn more about Seafoam Media’s core values, philosophies, company culture and more, please bookmark our official blog. There will be more great content to come soon! Thanks for reading.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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