Behind every great organization is a fearless leader who dares to dream, plan and execute on a variety of success-driven strategies. With her infectious spirit bested only by her cool intellect, Seafoam Media’s owner and founder, Nikki Bisel, exemplifies all the above and more.
We lured Nikki in with a cup of coffee to discuss how her courage and perseverance grew Seafoam Media from an idea to a St. Louis marketing phenom.
Q&A with Nikki Bisel
Why did you start Seafoam Media?
I’ve always liked building things. When I was a kid, it was with Legos and Lincoln Logs. When I was in school, it was little side businesses like selling stickers and stamps that my parents got in the mail (first grade), running a yo-yo repair shop (fifth grade), and setting up a content and activity website for teenagers (middle school). When I was in college, I started freelancing in web design and development and steadily built on my knowledge of both coding and marketing.
After college, I decided to start the company I wanted to work for because I didn’t see it anywhere else. I’m the luckiest person in the world because I get to do what I love twice: I get to build a company that builds things. 🙂
How did you go about building your team?
I definitely know what I’m not good at (and what I don’t like doing!). I think it’s so important to clearly see your own strengths and weaknesses. As I was putting my team together, I looked for people who complemented my skill set. I do well with logic, spreadsheets, and implementation. I needed people who could think big-picture, put together creative strategies, and start conversations with companies we want to work with.
Finding good, hard-working team members who are excellent at what they do is what has made Seafoam into the company that it is. My team is Seafoam, and I’m thankful every day that they’re good at what I’m not!
What does it take to become a Seafoamer?
A Seafoamer is dedicated: They’re dedicated to being the best at what they do. They’re dedicated to helping their teammates out. They’re dedicated to helping our clients reach their goals.
What challenges did you face while building Seafoam?
The biggest challenge in building Seafoam was overcoming the unfortunate negative connotations our industry has earned. So many companies in digital marketing don’t deliver what they promise. They throw technical lingo around and never follow through.
That challenge is also what drives me to keep reaching for excellence. I don’t just want to be a good company. I want to be GREAT. Our team are the best in the industry at what they do. Our philosophy and process is unmatched. Our relationships with our clients are stellar.
We don’t just want to be better than the crappy companies …. We want to be the best there is.
What goals do you hope Seafoam reaches by the end of 2017?
While 2016 was all about tightening things up and making sure our internal processes were clean and efficient, we have some major growth goals in 2017. This new year will see us bringing on quite a few new clients, as well as hiring some new team members to help us grow!
Where do you hope Seafoam is in 2027?
In 2027, Seafoam will be the leader in digital marketing in the St. Louis metro area. By then, digital marketing will be synonymous with marketing in general. As a result, we’ll be working with our clients at a very core level on their business objectives.
Are there any unique perspectives you’d like to share as a small business owner and founder?
These are just a few of the important lessons I’ve learned along this journey:
1. Nothing is ever as good or as bad as it seems at the time.
2. You can’t dream a goal into reality. You have to put your head down and work hard on the right things. Each time you look up, you’ll be amazed at the progress you’ve made.
3. Neither the past nor the future exist. All we have is the now, so enjoy it.