Your business website has been up and running on WordPress for a while and now you finally feel it's time to upgrade. However, you're not sure where to start and more importantly what's going to happen if you don't like the changes to your website? Enter Sandbox. A Sandbox site is an exact copy of your WordPress website and it allows you to test different upgrades, design implementations, write draft copy and experiment with a variety of plugins before it goes live. If you are thinking about modifying your website, we definitely suggest a Sandbox site and here's why.
It is well known that a great website can have a tremendous impact on your business. From being highly ranked on Google searches with the help of search engine optimization (SEO) and keywords to the overall design, websites play a major role in the growth and success of your business in many ways. The main question you should be asking yourself is, "How can I keep potential customers on my site and convert them to paying customers?" The answer is through creating a great user experience. User experience works a lot like customer service in the real world. The better the user experience, the higher the conversion rates on your site and thus the more sales. Optimizing your site for greater user experience is often done through implementing new user-centered design. In the case with WordPress, this means using different WordPress plugins and upgrades that may help to enhance your website experience.
However, many things can go wrong when you upgrade your site. One problem could be that your new plugins may might not be compatible with each other. You may download a new plugin that is highly recommended but then suddenly your website is not looking or acting as expected. Plugin conflicts can cause many problems with your WordPress website and affect its overall performance. Another issue that can arise from an upgrade is when you don't like the end result of the upgrade. You thought a plugin would add a really great design to your website but when you implemented it, you realized that it doesn't integrate with the rest of the design on your website. And since you don't like the new upgrade and the new plugin is now live on your site, you have to go through the whole process of deleting it, downloading a new plugin and redesigning your site all over again.
This is where a Sandbox site saves the day. A Sandbox site allows you to create an offline version of your website which means you can test your new upgrades worry free. With a Sandbox site, you can see if different Plugins and themes are compatible with each other. No more guessing and no more regrets. A Sandbox site gives you the freedom to create the user experience that you always wanted without the headache of redesigning your site if it doesn't go as planned.
Internet marketing will bring customers to your website but it's up to you to keep them there. A Sandbox site is a great tool to make sure your customers see the site that you want them to experience.