Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Sandbox: A Way to Get Creative with your WordPress Website

By Seafoam Media
Industry Insights

Sand CastleYour business website has been up and running on WordPress for a while and now you finally feel it’s time to upgrade. However, you’re not sure where to start and more importantly what’s going to happen if you don’t like the changes to your website? Enter Sandbox. A Sandbox site is an exact copy of your WordPress website and it allows you to test different upgrades, design implementations, write draft copy and experiment with a variety of plugins before it goes live. If you are thinking about modifying your website, we definitely suggest a Sandbox site and here’s why.
It is well known that a great website can have a tremendous impact on your business. From being highly ranked on Google searches with the help of search engine optimization (SEO) and keywords to the overall design, websites play a major role in the growth and success of your business in many ways. The main question you should be asking yourself is, “How can I keep potential customers on my site and convert them to paying customers?” The answer is through creating a great user experience. User experience works a lot like customer service in the real world. The better the user experience, the higher the conversion rates on your site and thus the more sales. Optimizing your site for greater user experience is often done through implementing new user-centered design. In the case with WordPress, this means using different WordPress plugins and upgrades that may help to enhance your website experience.
However, many things can go wrong when you upgrade your site. One problem could be that your new plugins may might not be compatible with each other. You may download a new plugin that is highly recommended but then suddenly your website is not looking or acting as expected. Plugin conflicts can cause many problems with your WordPress website and affect its overall performance. Another issue that can arise from an upgrade is when you don’t like the end result of the upgrade. You thought a plugin would add a really great design to your website but when you implemented it, you realized that it doesn’t integrate with the rest of the design on your website. And since you don’t like the new upgrade and the new plugin is now live on your site, you have to go through the whole process of deleting it, downloading a new plugin and redesigning your site all over again.
This is where a Sandbox site saves the day. A Sandbox site allows you to create an offline version of your website which means you can test your new upgrades worry free. With a Sandbox site, you can see if different Plugins and themes are compatible with each other. No more guessing and no more regrets. A Sandbox site gives you the freedom to create the user experience that you always wanted without the headache of redesigning your site if it doesn’t go as planned.
Internet marketing will bring customers to your website but it’s up to you to keep them there. A Sandbox site is a great tool to make sure your customers see the site that you want them to experience.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.