Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The Power of Search Engine Optimization, by Brian Martin

By Brian Martin
Industry Insights  •  Seafoam Spotlight

Brian MartinWhen it comes to producing the perfect marketing strategy for our clients, there is no one-size-fits-all approach that will work across the gamut. Each strategy is a specially choreographed waltz between producing content that resonates with our clients’ customers and optimizing this content to make it easier for Google to identify and serve up to those who seek our clients’ expertise.
Ensuring that our clients have the best chance at ranking on Google’s first page of search queries is Seafoam Media’s SEO Specialist, Brian Martin.
To get a better understanding of how greatly search engine optimization impacts digital marketing, we sat down with Brian for a quick chat. Here’s what he had to say…

Q&A with Brian Martin

What is your job role at Seafoam Media?

I am the SEO Specialist at Seafoam Media. It is my job to analyze the existing SEO on clients’ websites; then I develop and implement new SEO strategies to help them organically rank better in both Google and local searches. In order to make this happen, I conduct keyword research, pursue backlink opportunities, and I ensure the technical builds of our clients’ sites are sound so that they will properly accommodate SEO and PageRank flow.

Why is search engine optimization important to the marketing industry?

More people click on organic search results than they do paid search results or the local pack at the top of search pages. If a client wants to gain a real audience, they must rank organically for the keywords that don’t just drive traffic to their site but also drive conversions and ROI. Being seen on Google is the way to draw in an organic audience, and search engine optimization is how this is achieved.

In terms of search engine optimization, can you explain the most interesting thing that happened in the last decade?

One of the most exciting changes in SEO is the evolution of RankBrain, – Google’s algorithm for determining user intent – and its ability to take what users write into search queries and implicitly interpret what users are searching for beyond deciphering precise keywords.

RankBrain also makes it more difficult for websites to cheat the system. Today, it’s much harder to spam a series of keywords and generate a group of terrible backlinks in order to rank higher in search results. Sure, RankBrain isn’t completely impervious to manipulation, but Google is getting better at shutting down these older ranking tactics and rewarding websites for following legitimate SEO protocols.

Due to the evolution of RankBrain, Google is continuously finding improved ways to ensure the best information – the sites that provide the most benefit to the searcher – appears at the top of search result pages. Needless to say, I am fascinated by the evolution of RankBrain and how it constantly influences the search landscape.

How has your role evolved since you’ve been with Seafoam Media?

I’m still relatively new to the team; I’ve only been here for three months, so my evolution may not be as great as some of the more seasoned veterans. That said, in my role as a St. Louis SEO Specialist, I have been able to develop my own SEO strategies instead of just simply executing SEO based on a superior’s analysis. As I spend more time with Seafoam Media, I look forward to digging even deeper into strategizing and executing search engine optimization for our family of clients.

Are there any unique qualities about your role as it pertains to Seafoam’s marketing strategy that you’d like to share?

I personally believe that what I do more directly effects organic ranking than any other role at Seafoam Media. Certainly, everything we do as an organization operates with SEO in mind, but since  I have the opportunity to work closely with keywords and develop our clients’ SEO strategies, I feel that cultivating organic reach is one of the more unique aspects of my position within our team.

Are there any lessons you learned so far that will make you better at your job as time goes on?

In a sentence: SEO never stops changing. It’s constantly evolving, and as an SEO Specialist, it’s my job to continuously adapt my strategies to the shifting world of SEO. Otherwise, it is easy to fall behind other brands and drop in page rankings.

Never stop evolving. — That is the one powerful lesson I have learned in this industry.

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