How's your website looking these days? When it comes to driving traffic, implementing SEO strategies to tailor our site for certain keywords.is the best way we can organically affect our ranking in search engines. Converting that traffic once it hits our page, however, is an entirely different story. Many sites fall into a problem where they have SEO, but they don't have the "Wow" factor when it comes to getting people to take action. These sites are simply outdated when it comes to providing visitors a modern web experience!
So what does that mean? In layman's terms, if your site doesn't provide an excellent user experience with an easy to understand interface, you're going to be missing out on a lot of customers. Therefore, when it comes to mobile strategy, you need more than just a way for smartphone and tablet users to view your site. Google even warns users now when websites aren't truly optimized for mobile! Would you want to click over to a site if Google was telling you it wasn't very good? This is where modern design principles come into play:
1. Multiple contact methods
People have different communication preferences, and you should cater to all of them. A great mobile website prominently displays contact info at the top of their site, with a phone number, email address, and a web form or live chat option.
2. Fresh, timely content
To become more authoritative with your site, you need to write information based around the keywords that are important to you. Having relevant and recent content added on a consistent basis will index your site in search results related to those keywords!
3. Develop your off-site presence
You might not personally use Twitter, but a customer could! Having a presence on social media sites and local directories provides extra information that consumers can find about your business when they search for it. We recommend adding yourself to sites such as:
Users who search for a particular type of business are often keen to check out a 3rd party page before they actually click over to the actual business website. Having a strong, active presence on these sites makes your business look more attractive (and more likely for a customer to click over to your actual site).
To see some more ideas for mobile website design illustrated, check out this infographic from ReachLocal: