Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Modern Mobile Website Design: What Should You Be Doing?

By Seafoam
Industry Insights

Mobile website design Seafoam MediaHow’s your website looking these days? When it comes to driving traffic, implementing SEO strategies to tailor our site for certain keywords.is the best way we can organically affect our ranking in search engines. Converting that traffic once it hits our page, however, is an entirely different story. Many sites fall into a problem where they have SEO, but they don’t have the “Wow” factor when it comes to getting people to take action. These sites are simply outdated when it comes to providing visitors a modern web experience!
So what does that mean? In layman’s terms, if your site doesn’t provide an excellent user experience with an easy to understand interface, you’re going to be missing out on a lot of customers. Therefore, when it comes to mobile strategy, you need more than just a way for smartphone and tablet users to view your site. Google even warns users now when websites aren’t truly optimized for mobile! Would you want to click over to a site if Google was telling you it wasn’t very good? This is where modern design principles come into play:

Elements of Modern Mobile Website Design

1. Multiple contact methods
People have different communication preferences, and you should cater to all of them. A great mobile website prominently displays contact info at the top of their site, with a phone number, email address, and a web form or live chat option.
2. Fresh, timely content 
To become more authoritative with your site, you need to write information based around the keywords that are important to you. Having relevant and recent content added on a consistent basis will index your site in search results related to those keywords!
3. Develop your off-site presence
You might not personally use Twitter, but a customer could! Having a presence on social media sites and local directories provides extra information that consumers can find about your business when they search for it. We recommend adding yourself to sites such as:

  • Facebook
  • Twitter
  • Google+
  • Yelp
  • CitySearch
  • Bing

Users who search for a particular type of business are often keen to check out a 3rd party page before they actually click over to the actual business website. Having a strong, active presence on these sites makes your business look more attractive (and more likely for a customer to click over to your actual site).
To see some more ideas for mobile website design illustrated, check out this infographic from ReachLocal:
Modern mobile website design infographic
 

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