Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

How to Be Smarter About Your Mobile Strategy

By Seafoam
Industry Insights

“Businesses are honestly looking at their web presence backwards.”
These are the words of Douglas Karr, the founder of the Marketing Technology Blog. He has a valid point—we spend a lot of time tweaking our website and presence. However, that time could be better spent by analyzing everything from the perspective of a smart phone user. Most brand interactions these days start with a mobile device, and having a mobile strategy in place will help set you apart from your competitors.
Here’s an interesting statistic: about two thirds of businesses are using some form of mobile marketing, but have only been active with it for about a year. The market for mobile is only to going to get larger, as smartphone based searches are expected to exceed desktop-based ones by 2015. With over 57% of Americans owning smartphones, including the 55-64 demographic, it’s safe to say: we’re no longer at the point where businesses can ask if they have a mobile website, or a mobile strategy—it is an expectation.
Knowing this information, it’s possible to stay ahead of the pack by keeping well informed. One such topic we covered recently was that of ecommerce tips, including optimizing for mobile. As smartphone based marketing continues to grow at its current pace, your best weapon is knowing exactly what your customers want to expect! It may start with the website, but it can expand in many directions: a mobile app, optimizing mobile email templates, social media campaigns, and so forth. For more on this topic, check out the infographic below and see where many businesses currently stand in relation to mobile.
 
 
 

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Conversion rate seafoam media blogWordpress guide Seafoam Media