Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

How To Use Marketing Automation To Generate Quality Leads

By Liz Oeltjen
Industry Insights

You may have heard the term marketing automation buzzing around over the past couple of  years. It seems to be one of those “buzzy” terms that get tossed about in marketing blogs and guides as the next big thing for your business. But what exactly is marketing automation? Today we are going to take a look at one of the newest “old” trends in digital marketing, and how it can help advance lead generation for your business.

What Is Marketing Automation?

Highway sign with drip marketing on it, marketing automation

Is your company ready for marketing automation?

The concept of marketing automation is pretty simple. In the most basic form, marketing automation refers to software platforms or technologies that automate repetitive tasks. This allows companies to more effectively market across multiple channels such as email and social media platforms.  The goal is to nurture prospects with highly personalized content. This both solidifies a company’s authority on the subject and also helps to woo prospects to convert them into satisfied customers. By automating several contact points in the marketing funnel, business can offer a personalized outreach to their customers without adding hours to their marketing efforts.

 Who Can Benefit?

This may seem like a silly question, after all, wouldn’t everyone benefit from a marketing automation campaign? The process is not for everyone. That is not so say that most businesses wouldn’t love to see a steady flow of qualified leads. In reality, some businesses are not ready to automate some of their marketing processes. So how do you know if your business is ready to pull the trigger? First, you need to ensure that you business has a clear understanding of the marketing funnel for your clients. What problems does your product or service solve? Who is your target audience? What messaging motivates them into action? Does your company have a good lead nurturing process in place?
If you know the answers to these questions, then you have a solid understanding of your target client and your company may be a good fit for marketing automation. That is not quite enough, however, to begin the process. It is important to understand that marketing automation does not replace a good marketing plan, it simply helps to scale it up.

Where To Begin?

Creating the right automation plan takes a lot of work. Many people are surprised at the amount of content and planning that goes into place before anything can begin. The number one factor that can make or break any digital marketing campaign is the understanding of the person engaging on the other side of the computer screen. Every bit of content created, every pop-up coded, every social media post executed must be written with the end user in mind. How are they going to receive this message? What do I want them to know about the company? How do I encourage them to seek out more? Step one is making sure your company has a library of content that is explicitly created to help nurture customers down the sales funnel. These should speak directly towards your customer’s needs and challenges, while offering smart and engaging solutions.
Once you have a smart and well detailed marketing plan in place, then it is time to start looking at the various technologies that can help you build our your automated campaign. Researching your options can be quite overwhelming, although there are resources to help make the process a little easier. Both MyCustomer.com and G2crowd.com offer some insight into the myriad of options on the web. Once you begin digging into your options you can see that both functionality and pricing can vary greatly. It is important not to get too caught up in the bells and whistles. Rather, while keeping your core message and target demographic in mind, look for the software that will help you implement your plan in the easiest way possible.

 Some Final Thoughts

Marketing automation cannot fix a broken system in much the same way more air can’t repair a tire with a gaping hole in it. But given the right plan, the right content and the right platform, it can propel your company forward; amplifying your efforts and streamlining the process. When done correctly, your customers feel nurtured all the way through the sales process; while your staff has more time for the business of running your business. In many cases, however, the lead up to an effective marketing automation plan can prove to be too much work. This article in the Huffington Post highlights some of the pitfalls of trying to integrate a digital automation plan on your own. Instead, why not call the experts at Seafoam Media? Our St. Louis SEO company can help with your marketing automation, from strategy to execution. Just sit back and let the qualified leads start pouring in. Call us today for more information.

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