Say you were having a conversation with someone on Twitter, and they refer you to a service or product to check out. You go to the company's website, eager to learn more about them, and stumble upon their business blog. Inside, you find that it hasn't been updated in over a year. Did they just happen to forget, or did they stop caring about communicating with their audience? That's the first impression you'll give off to a potential visitor if you post irregularly.
When posting blog content, pick a frequency that works for your company. Once or twice a week, once every other week, or once a month—the choice is yours. Build a list of ideas or topics to write about that answer questions your customers may have. Alternatively, you could present a nice balance of personal and promotional information about your company in an interesting manner. Can you find a clever way to relate Arnold Schwarzenegger to your business? Go for it!
The company blog doesn't have to rest solely on your shoulders. If you have co-workers or employees, ask them questions! Have they had an interaction with a customer who had a great story? Share it! Do they know the answer to a certain question your readers may be interested in? Polling those you work with and including them in blog content is a great way to get the entire team involved, and to make your company more engaging.
Layout. Spacing. Links. Headings. Images. These are all key components to having a great blog that is easy to read. You may have great content ideas, but you need to execute them properly too! One of the biggest mistakes company blogs tend to make is having what we affectionately refer to as a "wall of text", where it looks like the writer never hit the enter button to start a new paragraph.
When writing a blog post, you also want to:
Is your company doing everything it can to create a great business blog? If you're looking for more ideas, or need a hand in creating content, we're here to help. Contact us and see what we can do for you!