Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

What You Need to Create an Effective Call to Action

By Seafoam
Industry Insights

Dart being thrown into bull's eye. Creating an effective call to action for your site.
One of the most crucial elements of a well designed website is the call to action, where readers are compelled to make a purchase or sign up for more information. Like the game of Chess, it is something simple to understand and yet difficult to artfully master.
A mistake many tend to make is focusing all of their energy on writing engaging copy. In doing so, they either forget the call to action entirely, or don’t place enough emphasis on developing powerful messaging to clinch the sale. Don’t be mistaken—the copy you include is important! It tells visitors why they need your product or service, and why what you offer is the best decision they can make. However, the call to action is what puts your readers over the top. You want the copy to whet their appetite, and the call to action to be the final bit of motivation they need to go from “maybe” to “yes”!

What you need to design an effective call to action:

1. Limited Options
There is truth that you can have too much of a good thing. Research has shown that giving customers too many choices can overwhelm and lead to fewer sales. Your call to action should contain just one to two of your products to choose from, with very simple ordering instructions. Use strong action words: buy, call, join now!
2. Added value
Being able to offer your customer a bonus, something extra for acting immediately is a great way to increase conversions. Unless it is a necessity, most of us tend to window shop and not commit to a purchase until we feel compelled to do so. An attractive bonus can give you the edge among your competition.
Alternatively, having some sort of guarantee in place (such as “No Risk” or the ability to cancel anytime) is another great way to add value. This assurance helps to reduce customer stress, which in turn makes them more likely to purchase.
3. Urgency
Make your offer time sensitive to help overcome your customer’s reluctance to pull the trigger. The notion of having to do something now or to miss out on an opportunity will improve the response rate you get. As mentioned above, consumers linger often in the decision making process, and by instilling a sense of urgency, you are making them feel that they have to turn this purchase into a priority.
Some of the most commonly used phrases for urgency are to offer something for a “limited time only”, or on a “first come, first served basis”, or that the customer “must response before X to take advantage of this deal”, where X is an expiration date you set.
When creating an effective call to action, the best thing you can do is to ask yourself, “what am I trying to accomplish”? If you’re looking to reach new prospects, you may want some sort of introductory offer for customers. Otherwise, for an established customer base, you may want to sell them on a higher priced offer with special pricing that is only good for a limited amount of time.
With relevant copy and an effective call to action designed around the goals you want to accomplish, you’ll have a much better success rate of converting customers!
 

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