Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Email Marketing Strategies Are Evolving

By Seafoam
Industry Insights

Email Marketing Strategies Are EvolvingEmail marketing is a critical tool for most companies. It’s an effective way to communicate directly to the customer and keep them informed of new products, offers or services. While the main principles behind email marketing have remained constant over the years, the way in which people consume media are forcing email marketing strategies to evolve.
A fun infographic from KISSmetrics outlines how email marketing is evolving and why companies need to adjust their strategies in order to keep pace.
We’ve already discussed that mobile usage is on the rise and your business should be taking notice in how it presents its website. This should apply to your email marketing strategy as well. A reported 2% of companies have an advanced email marketing strategy. If you’re not in that 2%, you might be failing to get your message across to the consumer. It’s easy to stick with the same strategy you’ve always had, but recent findings may cause you to change your mind.
If your email campaign doesn’t have mobile users in mind there’s a good chance they’re not receiving your message. Studies suggest that 89% of consumers will delete an email they receive on their phone if it isn’t designed for mobile users or if the message doesn’t look good on their specific device. Approximately 27% will unsubscribe, severing the tie between your company and the consumer.
How can you make sure your message is pleasing to mobile users? Keep the design simple. Too many images or an overly complicated design may overwhelm the message and annoy the user. Make sure you state your message quickly and clearly. A user checking their email on their phone doesn’t have the time to wade through a lengthy message. You need to make your point and move on. Catch the user’s attention, deliver your message and let them carry on with their day.
Are you ready to advance your email marketing campaign and strategy? If so, Seafoam Media is willing to help. We understand how easy it can be to fall behind and how difficult it can be to tailor a new email marketing strategy designed to capitalize on the newest trends and latest technology. We can bring out the best in your next email campaign.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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