Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Don’t Underestimate The Power Of A Strong Meta Description

By Seafoam
Industry Insights

Don't Underestimate The Power Of A Strong Meta Description
You’re probably pretty familiar with how useful and beneficial meta tags can be when it comes to your site’s rankings and appearance within a search engine. These tags help search engines learn what your site’s content is all about. What about meta descriptions? Do they have any value considering search engines ignore them while determining search rankings?
The simple answer: Yes, meta descriptions can be extremely valuable to you and your business. As the folks over at Duct Tape Marketing point out, meta descriptions should be viewed as a miniature ad the user sees while scanning through their search results. When a user types in a certain search term and your link appears in the results, your meta description may be the one thing that convinces them to visit your site over a competitor’s site.
Search engines such as Google may elect to use different content from your site as the meta description for a given search term, but they’ll frequently use the meta description you provide if its deemed to be a high-quality description. Though you can’t control whether Google uses your description or not, you can try your best at giving them an option which promotes and pitches your site in the manner you see fit.
When you create a meta description, make sure you’re writing for the user and not for the search engine. As we mentioned above, search engines no longer view meta descriptions when they’re deciding where to rank a site due to people attempting to cheat the system. Make sure your description is brief (under 150 characters) and directly to the point. Make a compelling case why the user should click on your link. Get the user’s attention, make your pitch and move on.
Meta descriptions are often overlooked when creating an online marketing strategy. Don’t ignore the value high-quality meta descriptions can bring to your site. If you need help with meta descriptions or other search engine optimization strategies and techniques, Seafoam Media is here to help. We offer a wide range of services which can help improve your site’s appearance in the search engine universe.

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