Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Design Tips to Increase Email Newsletter Subscribers

By Seafoam
Industry Insights

Laptop with emails pouring into it. How to increase email newsletter signups by Seafoam MediaBuilding an e-mail list is essential for the success of any business. It’s a form of soft lead that requires no pressure or commitment to buy, and can eventually convert customers who were previously digital window shoppers! When a user signs up for your email newsletter, it is one of the most valuable metrics you can track. Think about it for a second—these are people who are voluntarily agreeing to see your messaging! This is because they:
A. Like your brand
B. Want to stay updated with products and services you’re offering, as well as any deals
Consider this statistic: according to direct marketing website DMA, email marketing has consistently been one of the most important metrics a business can focus on for the best ROI.

Unlike social media, an email newsletter is something your customers have a much higher likelihood of seeing. There is no filtering system or pay-to-promote system in place, so if your customer is subscribed, you know they will at least see the headline of your content!
With that being said, there are a few tips you can utilize to increase the amount of subscribers you’re getting. Much of it lies in the design of your site, along with the way your copy can effectively persuade the benefits you offer!

How to get more subscribers for your email newsletter

Minimize the steps required to sign up. Rather than linking visitors to a separate sign up page, it is much more effective to embed a data capture form in the sidebar, header, or footer of your site. This allows a user to quickly and easily receive email updates. Think of it this way: faster is better. A first and last name, along with email address, keeps typing and clicking to a minimum. The more effort it takes, the less likely a user is to sign up for your newsletter!
Make your benefits apparent. No one is going to sign up for your email newsletter if they don’t have a reason for doing so. Rather than simply saying “Sign up for our newsletter”, make sure to include some creative angle or hook that will draw your reader in. Offering incentives (coupons) and special information (subscriber only advice) is a great way to persuade potential customers. It’s all in how you write out what these benefits are!
An example of a great newsletter signup form is business plan website the OnRamp. Their newsletter call to action is simple, states benefits, and even injects a little personality and humor at the same time.
 
Cross promote on social media. If you’re familiar with setting up custom tabs on Facebook, you can create a page offering an incentive to subscribers (if not, get in touch with us). You’ll want to design it in a way that is fan-gated, requiring a user to first input their information. Once they’ve done so, they’ll gain access to the actual content of your page, which can be a coupon, or perhaps a special deal that has become “unlocked” now that they are a subscriber. The example below shows how a social media incentive might look:

 
Be up front about when you send emails. One pet peeve that we can all agree on is signing up for an email newsletter, only to be bombarded daily by messages. This is one of the biggest turn offs for a customer, and a reason they may be hesitant to sign up for your email newsletter. If you’re not the spammy type, try honesty with visitors to your site—let them know just how often they’ll get emails if they subscribe to you! Many shoppers (especially millennials) appreciate transparency with a business, and are more likely to sign up if they know in advance what they can expect.
 
A/B test and find what’s best. Sometimes, small design aspects can be the breaking point that determines whether or not users sign up for your emails. Experiment with the placement of your newsletter sign up form on your site, the colors of it, the copy used, and the overall style/feel of it. Monitor how different designs perform over time, and then choose the one that is most effective for your site.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Girl sitting with laptop. Email marketing tools your business should be usingConversion rate seafoam media blog