Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The Art of Marketing to Millennials

By Seafoam
Industry Insights

Woman taking selfie using smartphone. Marketing to millennials Seafoam Media
There used to be a time when advertising to young adults was simpler—you’d put out an ad in a magazine, make a clever commercial on TV, or promote yourself at an appropriate event to build publicity. The way we consumed media was fairly similar and streamlined to the point where you had a general idea of what to do to market to your audience. Nowadays, marketing to millennials has been flipped completely upside down thanks to social media and changing shifts in personality and values. At the same time, it has become one of the most coveted demographics for many businesses to appeal to!
With birth dates ranging from 1980 to 2000, millennials make up the majority of the 18-34 demographic, and have a 23.5% share of the total population in the United States. Unlike previous generations though, millennials approach their 20’s and adulthood with a much different mindset when it comes to purchasing decisions.

3 strategies for marketing to millennials

Be honest.
Thanks to technology, it’s easier than ever to research a business and find out all about it. One important trait that many millennials value is that of honesty and integrity. In other words, be upfront about the way your business or product works, your pricing model, and the ideas and values you believe in. To hit the right attention spans, you need to tap into the psychology that drives a millennial: they want products and services that make them feel good about themselves personally, and the world around them.
Take Tom’s Shoes for example. They donate a pair of shoes for every pair they sell. Millennials are fine with the higher price tag ($50-60 for a pair of canvas slip-on shoes) because it supports a cause that they can easily recommend.
Communicate openly and frequently.
Want to win your way into the heart of a millennial? Interact with them on Facebook, Twitter, and other social networks. Spend time developing your brand voice, and respond to feedback in a timely manner. Don’t merely blanket your social networks with ads and marketing messages about your latest product—you want to use your updates to continue telling the story of your business and what you’re doing to improve everyone’s lives. Much like how millennials prefer trendy coffee shops with unique offerings, you want to provide something that is not merely a carbon copy of other businesses.
 Keep things simple.
Many more shopping purchases are happening via mobile devices, and millennials live a lifestyle that’s very out-and-about and in-the-moment. This means purchasing decisions are highly dependent on how easy it is to use your website while multi-tasking. If your website requires way too much navigating or entering of information to make a purchase, you might get passed over. There’s nothing worse than being frustrated with a website that’s taking too long to use! Be sure to double check and make sure your website is optimized for mobile users, and that they’re getting the same experience, whether they’re on Android, Apple, or other devices. If you can offer alternative payment types (such as Paypal) that allow users to make a purchase with the push of a single button, you’ll be much more likely to garner a millennial’s business.
What other trends have you noticed when marketing to millennials? Send us a Facebook message or a tweet with your thoughts!

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