Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The Ultimate Guide of Inbound Marketing Tips

By Seafoam
Industry Insights

Flow chart for Inbound marketing Seafoam Media St Louis
We enjoy information presented in checklists, guides, and other formats that are easily read. That’s why we’re happy to share the thoughts the folks over at ReferralCandy put together regarding ecommerce and inbound marketing. Their infographic may be ridiculously cute, but the advice is professional and worthwhile for marketers and business owners alike!
Essentially, it boils down to getting to know your customer while being passionate about the content you write. What do your customers want to read? How can you shape their emotions and thought process with information rich topics? Once you have the content, are you promoting it consistently to build a fan base?
Whether you’re an inbound marketing novice, or a seasoned veteran, this guide has plenty of information that you may find useful. Take a look at the 24 step process, and then check out the infographic below:

24 Inbound Marketing Tips for More Successful Content Marketing

1. Build a strong relationship with your audience
2. Integrate it as part of a great user experience
3. Get to know your shoppers through social media
4. Decide what you want them to feel
5. Identify entertaining or helpful topics
6. Figure out interesting content that helps solve their problems
7. Don’t pump content, pump out passion
8. Get content creators invested in content creation
9. Start by guest posting
10. Include social proof
11. Write in a 2-step process (research, then write)
12. Write in your audience’s language
13. Try long-form writing
14. Use visuals with restraint (I’m not sure about this one)
15. Break down complex issues and visually demonstrate concepts with infographics
16. Find topics that can be promoted
17. Apply the 5 principles for content promotion (plan, segment, leverage, engage and automate)
18. Build a fan base
19. Perform email marketing
20. Observe the hierarchy of metrics
21. Automate a custom report with only specific metrics that you care about
22. Monitor dwell time
23. Just keep doing over and over
24. Rework content
24 Juicy Tips eCommerce Content Marketing Seafoam Media St Louis

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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