Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Email Marketing Tools Your Small Business Should Be Using

By Seafoam
Industry Insights

Girl sitting with laptop. Email marketing tools your business should be using
While social media may play a huge role in generating brand awareness these days, it is email marketing that still remains the bread and butter for businesses of many sizes. With an effective email marketing campaign, you’re able to reach users who actively gave you permission to send them your messaging. This is in stark contrast to marketing on sites such as Facebook, where you need to worry about how many people you’re actually reaching. In this case, it is much more effective to use email when you’re looking to have customers take action on a specific product or service you’re offering, because you know you’re reaching out to people who want to read what you’re saying.
With that being said, here are some email marketing tools that can help you manage and organize your messaging efficiently. Some offer free plans, while others have upgraded plans that come with additional features for a price.

5 Great email marketing tools

Boomerang for Gmail
This handy tool lets you pre-schedule email messages to be sent out at a later time. It works with Firefox, Chrome, Safari, and other Gmail apps. The free version lets you send 10 emails per month, while the pro ($14.99 a month) is unlimited, and also offers click tracking and other benefits. Everyone who signs up gets 30 days of free access to the pro version.
MailDog
Like a giant utility belt, MailDog combines 240 different tools for optimizing email campaigns, online video marketing, and corporate communications. Some of the features include customizing email messages for new subscribers and unsubscribers, as well as an auto-responder and landing page publisher. It starts at $29.99 a month for up to 1,000 emails.
MailChimp
One of the most well known email marketing tools, MailChimp offers the ability to manage large email campaigns, set up an auto-responder, and send triggered emails based on your subscriber’s website activity. For small businesses, it is an attractive option, as the free version allows up to 12,000 emails a month to be sent to up to 2,000 subscribers. Keep in mind, the paid version scales in price with how many subscribers you have, but also offers certain features the free one doesn’t (such as the auto-responder).
ActiveCampaign
ActiveCampaign offers free as well as business plans starting at $9 a month. It features a drag and drop email designer to easily create nice looking designs and templates. In addition, it allows embedding of video, products from your eCommerce platform, headers, and RSS feeds. Marketing automation tools allow you to set up personalized campaigns for your subscribers.
iContact
iContact offers plans starting at $10 a month for up to 250 subscribers. They allow the ability to manage more than five million subscribers at a time, and specialize in custom tracking for large audiences. Users have access to email templates as well as drag and drop message creation. One unique feature they include is split testing, which allows you to test out two different versions of an email to a small portion of your subscriber base. From there, it will help you determine the better of the two emails using real time tracking tools.
This is but a small list of the many email marketing tools that are out there. The best solution for you will be the one that’s tailored specifically to your goals! If you’re not sure how to go about doing email marketing for your small business, fear not—we can lend a hand. Get in touch today, and we can work together to build a plan that fits your needs!

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Woman taking selfie using smartphone. Marketing to millennials Seafoam MediaLaptop with emails pouring into it. How to increase email newsletter signups by Seafoam Media