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Email Marketing Tools Your Small Business Should Be Using

July 31, 2014 | Nikki Bisel

Girl sitting with laptop. Email marketing tools your business should be using
While social media may play a huge role in generating brand awareness these days, it is email marketing that still remains the bread and butter for businesses of many sizes. With an effective email marketing campaign, you're able to reach users who actively gave you permission to send them your messaging. This is in stark contrast to marketing on sites such as Facebook, where you need to worry about how many people you're actually reaching. In this case, it is much more effective to use email when you're looking to have customers take action on a specific product or service you're offering, because you know you're reaching out to people who want to read what you're saying.
With that being said, here are some email marketing tools that can help you manage and organize your messaging efficiently. Some offer free plans, while others have upgraded plans that come with additional features for a price.

5 Great email marketing tools

Boomerang for Gmail
This handy tool lets you pre-schedule email messages to be sent out at a later time. It works with Firefox, Chrome, Safari, and other Gmail apps. The free version lets you send 10 emails per month, while the pro ($14.99 a month) is unlimited, and also offers click tracking and other benefits. Everyone who signs up gets 30 days of free access to the pro version.
Like a giant utility belt, MailDog combines 240 different tools for optimizing email campaigns, online video marketing, and corporate communications. Some of the features include customizing email messages for new subscribers and unsubscribers, as well as an auto-responder and landing page publisher. It starts at $29.99 a month for up to 1,000 emails.
One of the most well known email marketing tools, MailChimp offers the ability to manage large email campaigns, set up an auto-responder, and send triggered emails based on your subscriber's website activity. For small businesses, it is an attractive option, as the free version allows up to 12,000 emails a month to be sent to up to 2,000 subscribers. Keep in mind, the paid version scales in price with how many subscribers you have, but also offers certain features the free one doesn't (such as the auto-responder).
ActiveCampaign offers free as well as business plans starting at $9 a month. It features a drag and drop email designer to easily create nice looking designs and templates. In addition, it allows embedding of video, products from your eCommerce platform, headers, and RSS feeds. Marketing automation tools allow you to set up personalized campaigns for your subscribers.
iContact offers plans starting at $10 a month for up to 250 subscribers. They allow the ability to manage more than five million subscribers at a time, and specialize in custom tracking for large audiences. Users have access to email templates as well as drag and drop message creation. One unique feature they include is split testing, which allows you to test out two different versions of an email to a small portion of your subscriber base. From there, it will help you determine the better of the two emails using real time tracking tools.
This is but a small list of the many email marketing tools that are out there. The best solution for you will be the one that's tailored specifically to your goals! If you're not sure how to go about doing email marketing for your small business, fear not—we can lend a hand. Get in touch today, and we can work together to build a plan that fits your needs!

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