Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

How Coffee Can Transform Your Social Media Marketing Plan

By Seafoam
Industry Insights

Coffee cup with Facebook like. Social media marketing plan tips.
Is your small business trying to find creative ways to grow online? While focusing on lead generation and website hits should continue to be on top of every business owner’s mind, there’s another forgotten area they should consider: social media. What many don’t realize is that investing resources into a successful social media marketing plan will aid in driving traffic and building loyal customers!
To best stress how important it is, imagine social media is a cup of coffee. On the surface, it’s a simple beverage that gets us going. But whether you’re the type of person who takes your coffee black, or prefers cream and sugar, we can all agree that good coffee makes a difference. A truly fantastic cup of coffee has a complex flavor profile, thanks in part to how it’s roasted, how it’s blended, and where it’s grown.
When it comes to a social media marketing plan, your strategy should be no different. Do you want to give your customers the quickest, cheapest coffee? Or do you want to be the local coffee shop that everyone goes to because it tastes delicious, and has better service than the big chains?

Brew your social media marketing plan:

Grow locally

The best organic coffee beans are grown in different parts of the world before they make it to your coffee machine. Their location is what makes them unique. Think of it this way: one major advantage small brands have over national brands is an authentic, local feel. They can post photos and share stories about things going on around their community, often much faster (and relevant) than a national brand.
Many customers who are from out of town, or new to town, will often prefer choosing an active local business!

Determine your blend

Not every business is going to benefit from being on every social platform. Your social media marketing plan should focus on the specific blend you want to achieve, without spreading yourself too thin. Small businesses need to efficiently source, schedule and monitor content. Your customers will expect you to be on Facebook, but what about Twitter? Pinterest? Google+?
Each has its own community, and you’ll want to be able to dedicate time in cultivating all the networks you appear on. The key is consistency, and having posts within established time schedules, as well as time to respond to (or start) conversations of your own.

Get a barista

You have an idea of how you want to make your coffee. Now you’re just trying to juggle the balance between making the coffee, serving it to your customers, and promoting your caffeinated cause across the city! The truth is that for a business owner, you simply don’t have the resources to do everything at once, such as:

  • Crafting content
  • Figuring out when to post the content
  • Having reputation management in place to respond to customer reviews
  • Proactively joining communities

These tasks all take a significant amount of time. For this reason, it’s a good idea to consider getting help with your social media marketing plan.
Whether you do it internally or work with another company (such as our team here at Seafoam Media) the best strategy for your success is to stay interested in your social media. Take photos, videos, and share customer interactions whenever possible. The more original content you can provide, the better your small business will be at building long lasting relationships with your customers.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Two thin crust pizzas and how they relate to St. Louis SEOComputer mouse sitting atop a pile of papers.