Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist


I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.


I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.


I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.


Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website,, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.


I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

4 Benefits of Long Form Content

By Seafoam
Industry Insights

Computer mouse sitting atop a pile of papers.
Remember being in school and getting assigned a research paper to write? If you were lucky, it was only a few pages. If you were unlucky (or if it was part of a final project) you’d be facing a mountain of a task where every bit of grammar counted. “15 pages?!” your younger self likely thought. “Why would anyone ever want to read something so long that wasn’t a book?”
However, what you were actually doing back then was similar to creating long form content! Because long form content requires more research than, say, a two page book review, you are proving your ability to be an expert on the subject matter you are discussing. For businesses nowadays, long form content on a specific topic or niche is invaluable in building your reputation and online visibility. Whether you choose to create it yourself or work with us to get it done, here are the benefits you can expect.

Long Form Content Gives Your Business:

1. Higher rankings when it comes to SEO
Here’s an interesting find: serpIQ, a company that specializes in word tracking, conducted a study by analyzing over 20,000 keywords. They found that the length of content on a page had a direct correlation to the placement of the top 10 search result rankings. Neil Patel also wrote about this topic, and saw a 13.5% increase in search traffic from having long form content over 2,000 words!
2. More time spent on your site
This may seem obvious, but if you create guides and articles that are finely detailed, visitors to your site are going to spend a larger amount of time with the content. Even if they are simply skimming rather than reading the entire thing, curiosity will often pique their interest enough to warrant scrolling through the entire article. More time spent on your site equates to more trust in the long term.
3. Authority
When you create high quality information that is also of great length, you appear as an expert in the field. Put yourself in the consumer’s shoes…if you’re buying a widget from XYZ company, who would you trust more? The company that only has a product page? Or a company that also has a detailed resource on the different types of widgets, how they compare, and which are best for your needs?
4. Something great to promote
It’s imperative to have consistently fresh content for your business. Blogging is an excellent way to accomplish this, by providing insights into your industry and answering frequently asked questions. There’s just one small problem—while blog content is great to share on social media sites, it isn’t the best if you’re wanting to reach a broad audience and experiment with paid ad campaigns.
Instead, use long form content, which can be promoted on sites such as Facebook, Twitter, and Google to reach a wide audience and get your brand in front of eyeballs that have never seen it. By providing a detailed resource right off the bat, you’re giving potential customers a huge incentive to check out your page based on first impression alone. In doing so, be sure to stress that the content is free (and you can then decide if you want it to be fan-gated or not, such as to require an email address for lead generation purposes).
Interested in creating detailed articles and guides of your own? Get in touch with us and see what we can do for you!

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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