Remember being in school and getting assigned a research paper to write? If you were lucky, it was only a few pages. If you were unlucky (or if it was part of a final project) you'd be facing a mountain of a task where every bit of grammar counted. "15 pages?!" your younger self likely thought. "Why would anyone ever want to read something so long that wasn't a book?"
However, what you were actually doing back then was similar to creating long form content! Because long form content requires more research than, say, a two page book review, you are proving your ability to be an expert on the subject matter you are discussing. For businesses nowadays, long form content on a specific topic or niche is invaluable in building your reputation and online visibility. Whether you choose to create it yourself or work with us to get it done, here are the benefits you can expect.
1. Higher rankings when it comes to SEO
Here's an interesting find: serpIQ, a company that specializes in word tracking, conducted a study by analyzing over 20,000 keywords. They found that the length of content on a page had a direct correlation to the placement of the top 10 search result rankings. Neil Patel also wrote about this topic, and saw a 13.5% increase in search traffic from having long form content over 2,000 words!
2. More time spent on your site
This may seem obvious, but if you create guides and articles that are finely detailed, visitors to your site are going to spend a larger amount of time with the content. Even if they are simply skimming rather than reading the entire thing, curiosity will often pique their interest enough to warrant scrolling through the entire article. More time spent on your site equates to more trust in the long term.
When you create high quality information that is also of great length, you appear as an expert in the field. Put yourself in the consumer's shoes...if you're buying a widget from XYZ company, who would you trust more? The company that only has a product page? Or a company that also has a detailed resource on the different types of widgets, how they compare, and which are best for your needs?
4. Something great to promote
It's imperative to have consistently fresh content for your business. Blogging is an excellent way to accomplish this, by providing insights into your industry and answering frequently asked questions. There's just one small problem—while blog content is great to share on social media sites, it isn't the best if you're wanting to reach a broad audience and experiment with paid ad campaigns.
Instead, use long form content, which can be promoted on sites such as Facebook, Twitter, and Google to reach a wide audience and get your brand in front of eyeballs that have never seen it. By providing a detailed resource right off the bat, you're giving potential customers a huge incentive to check out your page based on first impression alone. In doing so, be sure to stress that the content is free (and you can then decide if you want it to be fan-gated or not, such as to require an email address for lead generation purposes).
Interested in creating detailed articles and guides of your own? Get in touch with us and see what we can do for you!