Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

St. Louis SEO: Why We Follow the 2 Pizza Rule

By Seafoam
Industry Insights

Two thin crust pizzas and how they relate to St. Louis SEO
Are two heads better than one? How about a hundred? A thousand? Most would think yes, having extra brains to tackle a problem will get things done faster! That is, unless you ask Jeff Bezos, CEO of Amazon.
Bezos is known for being an opponent of “groupthink”, which is the idea that when too many people get together to discuss a topic, they lose their ability to express independent opinions (and instead focus on agreeing with one another). To combat this, he famously came up with the concept of the “2 Pizza Rule“, which states that if a team couldn’t be fed with two pizzas, that team was too big.

So what does pizza have to do with SEO?

Here at Seafoam Media, we’re pizza lovers (provel included!) but also firm believers that having a compact and dedicated team will give your small business the best results. If you’ve ever seen an episode of Hell’s Kitchen, the reality cooking show hosted by outspoken chef Gordon Ramsey, you’ll know that things get chaotic when there are too many chefs working in the kitchen at once. This is because as the number of people increases, it becomes more difficult to keep everyone coordinated and on the same page. As a result, errors happen more frequently, delays can emerge, and it ultimately takes longer for projects to get completed.
Brook’s Law describes this situation perfectly: each team member exponentially increases the number of communication channels between the team. These channels need to stay in sync for the duration of the project, which takes more time for the project to be completed. The following formula illustrates the importance of having a small team:
St. Louis SEO using Brook's Law formula
In other words:

  • A team of 5 people has 10 connection points to manage.
  • A team of 10 people has 45 connection points to manage.
  • A team of 50 people has 1,225 connection points to manage.

By applying the logic of the 2 pizza rule, we’re able to provide what our bigger competitors can’t: transparency. That is, every member of the team knows what every other member is working on at all times.
The end result? Much faster support and turn around time for projects of all sizes, including internet marketing, SEO, and web design! Whether you’re specifically looking for a St. Louis SEO company, or just someone who can work efficiently with your small business, we understand what’s important to your success.
Got questions? Contact us! 
 
 
 

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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