Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Create More Captivating Content for Your WordPress Blog

By Seafoam
Industry Insights

Freshly sharpened pencil sitting on a piece of paper, ready to create content!“Content” is the biggest buzzword in all of marketing right now, and every major brand is doing all they can to create what they think will grab your attention the best. From hiring professional journalists and writing brand-themed content to plucking kids fresh out of college in hopes of capturing the voice of youth, brands are throwing massive chunks of their marketing budgets into content development strategies. These content strategists and social media managers get paid to make messages go viral and increase the visibility of brands that are already widely seen.

But what if you are a small business that does not have the budget to hire a full time content curator? You may think that there is no way to get your message across through the cluttered landscapes of search and social media without a lavish content department, but that is not the truth. While posting to social media and to your WordPress blog are the first steps to take, there are a couple of additional tools and strategies to use and implement to take your content to the next level.
Analyze Content with WordPress SEO by Yoast

Even if you are not the best writer, there are WordPress plugins that can help you craft excellent SEO-centric copy. The WordPress SEO plugin by Yoast analyzes your blog posts and landing page copy to make sure it is optimal for Google results. It runs tests on headings, images, links, keyword density, and other SEO factors while giving you suggestions on how to improve your text.

Use Google Analytics 

Google Analytics is free to use and helps you track who is viewing your website so you can tailor content to their needs. The Google Analytics plugin for WordPress is also free to install and instantly connects your Google account with your WordPress page.

 Tag and Categorize Your Posts

Your website visitors want to easily navigate and find information on your website. WordPress makes tagging and categorizing your posts as easy as possible in its intuitive content management system. All you need to do is remember to categorize, tag, and not leave your posts uncategorized after you have finished constructing a unique blog or have posted a cool video.

 Write a Captivating Meta Description

While it is important to rank high in search results, it is also important that searchers click on your link first. When you finish writing, analyzing, tagging, and categorizing your blog post, create an engaging meta description that explains what the article is about and why the link needs to be clicked on. Try to start your description with an action verb for optimal impact.

 Create a Google+ Profile
You probably have Facebook and Twitter brand pages, as well as Pinterest and Instagram accounts. Adding a Google+ page may seem like overkill, but it is one of the most important social media accounts your brand can have. Google+ pages are usually the first social media accounts to appear in search results and having a profile places your company’s logo or your picture next to blog posts and gives you an aura of authority on your given subject.
Looking for more tips? Connect with us on Google+!
 

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